Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

business book Tagged Articles



Passion, Plan and Profit by Christy Strauch
Having your own business is said to be a part of the "American Dream". Even in these tough economic times, many people are still working toward having their own business. Actually, I've read that a financial recession can be the perfect time to lose a fortune --- but also the perfect time to make a fortune. So, is this the time for you to get serious about starting your own business?
Guerilla Marketing Weapons by Jay Conrad Levinson
In these tough economic times – it is more important than ever to find inexpensive and effective ways to market our businesses. Jay Conrad Levinson and Guerilla Marketing are two of the best sources for this information.
Adrenal Fatigue: The 21st Century Stress Syndrome by James L Wilson
Every business person faces stress and fatigue. Every business owner and entrepreneur faces stress and especially in these tough economic times. So – maintaining our health can be a key to being able to continue giving our best to our business, ourselves, our families and our customers.
Heart of Marketing by Judith Sherven and Jim Sniechowski
Customer service and really good customer service seems to be a thing of the past in many businesses. When I was growing up - my grandfather reinforced the importance of stellar customer service to me and that lesson has served me very well of the last two decades. This book explains how to put "heart" back into our businesses and our marketing.
Women's Millionaire Club by Maureen G Mulvaney, MGM
Many people own home based businesses and in these tough economic times - many more people will launch home based businesses. Some people do very well with their own business - while others never make a decent living. What is the difference?

Organizing For Growth
It has been a long time since I read the most extraordinary business book I have ever read, Organizing For Growth by Theodore Levitt.

"Best Business Book 2008" (Hands Down)
If business's true bottom line is people & relationships (What else???), then I offer my, hands down, 2008 Biz Book of the Year:
Business Book of the Year?
The FT has out its "long list" of nominees for the FT/Goldman Sachs Business Book of the Year. The picks aren't too surprising (despite being forced to leave out the FT's own Gillian Tett's excellent Fool's Gold), with a cross-section of financial crises and management self-help books, leavened by one peak-oil text and a few internationalization works.
You Read it, You Like it, What Are You Doing About It?
As you can imagine, as an author, I have people recommending books to me all the time (or, just as commonly, asking me, "Have you read?". Most of them are business books; the "flavor of the week" phenomenon is alive and well. I seldom read them, to be honest. If I read every business book someone recommended to me, I wouldn't have time to make a living. However, I recently made an exception.
10 Ways to Market When cash Is Tight
About a month ago, Staples and Angus Reid released their latest “STAPLES Canada Small Business National Quarterly Index.” It looks like we believe we are over the hump. 70 per cent of business owners expect at least some improvement to their business over the next six months (compared to 58 per cent in March 2009). Now that you’re feeling better, get out there and make sure that your customers will come to you rather than your competition when they are ready to buy. Chances are you are a little tight for cash, so here are ten low-cost ways to market better that we’ve worked out with help from Joanna L. Krotz, co-author of the “Microsoft Small Business Kit”.

Small Business Marketing: The Truth About Building a Referral Based Business
We've all heard that referrals are the lifeblood of any small business, but here's another look. If you're depending on referrals to grow your client list, you could be waiting a long time. Learn how to develop a sales cycle that keeps new business coming in from many different sources.

What Do Pat Riley and Steven Spielberg have in common?
What do Deepak Chopra, Pat Riley, and Steven Spielberg have in common? They’re all great storytellers, and it’s dramatically influenced each of their success. Also, they're just a few of the fascinating characters that come together in Peter Guber’s new business book Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story. The book is as entertaining (I actually couldn’t put it down) as it is informative and transformative.

How to Design Your Book to Grow Your Business (and Your Income)
Many savvy business owners know that a book can be the ultimate marketing tool. Writing a book on a topic related to your business establishes expertise, expands your marketing influence, and generates new leads—all while bringing in income from book sales.
Virgin Mobile embraces slow economy with “Screw You Recession” ad campaign
Virgin Mobile Canada rolls out cheeky new ad campaign to combat slowing economy.
Reduction to the Achievable
There is the classic sales technique called “reduction to the ridiculous”, whereby the cost of the item being offered for sale (or the premium above a competitor’s offering) is framed in terms of the cost of a daily cup of coffee. If we take the concept (a big thing made up of tiny pieces) and apply it to goal setting and target achievement, then it becomes a useful tool when undertaking an ambitious objective - "Reduction to the Achievable"
The easiest way to increase your success in life and in business
I owe all of my success in life to this incredibly powerful tool...
Be Careful What You Wish For
Well, my friends, like the Terminator, politicians named Clinton, the ghosts from the movie Poltergeist, and that corn on the side of your big toe: I’m back. There are just some things that won’t go away. Sorry.
10 Things to Do During Your Summer Vacation
10 things to help you unwind during your summer vacation

Other business book Related Articles

Should Authors Do Book Signings? Book Publicist Says "Go For It"
Are book signings effective? Are they are good use of resources, ie the author's time, the publicist's time etc? Book publicist and book marketing Scott Lorenz says yes. Just do it! "Frankly, often what happens is something good that goes way beyond simply selling a book."
The Art of Book Branding
You wrote your book for others to read. True? You wrote it to offer others enjoyment, excitement, help and/or training. Don’t you owe it to your prospective readers to put the book share the book in a really big way? Don’t you owe it to yourself? To get started I’ve created a short checklist for branding YOU and your book.
How to Design Your Book to Grow Your Business (and Your Income)
Many savvy business owners know that a book can be the ultimate marketing tool. Writing a book on a topic related to your business establishes expertise, expands your marketing influence, and generates new leads—all while bringing in income from book sales.
Start Marketing Your Book Today-Whether You've Finished It or Not!
Although everyone thinks about book marketing AFTER they've published a book, smart authors start before they even go to press. Especially as a first-time author, if you start marketing your book at least six months before it's done, then you can build an audience of readers who are ready to buy as soon as the book becomes available.

Book Publicist Selects Top 25 Book Fairs and Book Festivals Authors Should Attend
Book fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Here is a list of 25 book fairs and events that are worthy of your attendance.
Five Reasons to Stop Procrastinating and Get Your Book Done
Sharing what you know in a book helps everyone. But if you have a business to run, a job to do, or a household to maintain, then putting off writing a book is easy-even if you really want to become a published author. If you've been procrastinating writing your book, consider these benefits of getting it done.
Authors of Children’s Books Will Love New iPhone App
As part of my book marketing strategy, I have made several contacts and established continuing business relationships with iPhone App developers. The experience and knowledge I have gained convinces me that the successful book promoter will tap into any and every iPhone App that’s related in any way to their book. An excellent case study is the new Kids Book App.

Authors: Rename Your Book For Another Crack At Success
There are several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date because many book critics will not review an old book and reviewers often define an “old” book as one with a copyright of more than a year old.

Top Book Fairs and Book Festivals For 2011
Book fairs are excellent places to interact with fellow authors and publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Includes a list of book fairs and events that are worthy of your attendance for 2011.
A review of the book, Pitch Anything, by Oren Klaff
As President of the B2B demand generation company, Find New Customers, and a prolific blogger, I’m often invited to do book review. But after doing quite a few, one grows jaded a bit – so we ask tough questions. The two questions I ask every time I do a book review: Does the book bring fresh insights and perspective? Is the book well written and easy to read? Only a book that gets a “Yes” on both questions gets a 5 star review.
Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Five keys to business success

Top Ten Feeble Follow-up Attempts to Fathom
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.