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Franchise Resales - Pros and Cons
This article is the first a two part series dedicated to helping people better understand the how to approach and understand a franchise resale.

Adding Value to your Corporate Christmas Gift
Choosing the right promotional product to give your customers and staff can be a complicated process which is why JEM Promotional Products have written an article about Adding value to your Corporate Christmas Gifts. We have focused the article on three main methods of adding value to your corporate Christmas Gifts which are Personalisation, Picking an appropriate Product and Attention to Detail. We hope that it makes picking your gifts easier this Christmas!
Choosing a Name for Your Franchise Company
Many new franchisors find it necessary to choose a new name for their franchise company when they begin preparing to selling franchises. Selecting a business name is an extremely important step in developing your franchise program. The right name can help your franchise expand more quickly. The wrong name can hurt you in both the short-term and long-run.Here are some suggestions about choosing a name:
How to Become the #1 Author in an Internet Article Marketing Category in 7 Steps
Internet article marketing demands a combination of strategies beyond just submitting articles. Learn how you can become number one in a given article writing category.

What is Franchising?
Franchising offers an excellent opportunity for you to be in business for yourself. When you hear the word " Franchise" you probably think of fast food restaurants such as Burger King, McDonald's or Subway. But the truth is Franchising is so much wider than that.

Other business category Related Articles

Budgeting Money When You Own A Business
One of the most difficult things to do when you start a new business is putting together a budget. Under your expense category there can be several sub-categories often falling...
Position your brand as category leader
Mick Danskin tells you how to gain category leadership by naming your own category based on your product or service's unique features and benefits.
Factors to Consider Before Choosing a Franchise
Choosing the right franchising category is of utmost importance. You have to make sure that there’s enough demand for the service/product. Also, try to learn about the level of competition in that category.
The Law of Leadership
The key issue in marketing is not convincing prospects that you have a better product or service, explains Mike Farrell with aspenIbiz. The key issue is to create a category you can be first in ... hence the interest in "MyStory" marketing and that you are the category and you must be first in your category. Read this insightful article to learn that it is better to be first than it is to be better. Marketing is a battle of perceptions, not products.
Your Hardware Selection Depends on
You would think as our technology becomes more advanced it would also become more simplified but that just isn't happening. We keep introducing new products (sometimes boldly called category killers) and then somehow people figure out how to add more features, more capabilities, more everything all to show you don't need the other guy's thing. Doesn't happen instead we have more -- of everything! We have more notebooks, more netbooks, more tablets, more smartphones, more plain old phones, just more!! So we get a bigger backpack and add the new category killer with the earlier category killers. All we have to do is figure out who's environment we're working in from time to time
Building Your Unique Brand Identity
For small businesses and entrepreneurs to get clients today, your brand must stand out and be unique. How many times have you heard that message? Probably too many times. Yet, it is true. But most people don’t know how to be unique. Here are a few tips on how to brand yourself properly. Legendary speaker Joe Calloway wrote a book called "Becoming a Category of One." I like that positioning! What he is saying is that when people think of a solution provider, only one name comes to mind. You want that name to be you. Adopt the “category of one” mindset that you and only you can accomplish this task.
iPhone Top Rated Application
Apple has released iPhone apps rating. In free category Facebook is at top, Angry Birds rules in paid category and MLB.com At Bat 2010 is the most growing iPhone app. Most of the top ranked iPhone applications are related to the fun and entertainment.
How to Put Consulting into Consultative Selling
To describe a sales approach as "consultative" doesn't really explain it. It's a broad identifier, like saying someone is religious, which doesn't say what kind of religion. Saying you are a consultative salesperson is like saying you're in the category of "solution-oriented selling" vs. the category of "fast-talking carnival hawker." But that doesn't mean you know HOW TO DO it.
How Does Someone Actually Do Consultative Selling?
To describe a sales approach as "consultative" doesn't really explain it. It's a broad identifier. Saying someone is a consultative salesperson is like saying he's in the category of "solution-oriented selling" vs. the category of "fast-talking carnival hawker." But it doesn't tell you HOW TO DO it.

Shout Out to the Disabled - Overcoming Ableism
What can one say about a category of people labled disabled. This category includes everyone from an elderly man experiencing chronic depression since the death of his wife, to a young blind woman, to a severely mentally retarded child, to a teenager with a mild learning disability, to a mother in a wheelchair, to a businessman with a disease that is progressively decreasing the physical functioning of his body? How can those of us who are currently able-bodied know how to treat people with disabilities?

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