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Seven easy ways to promote a new product or service
Inexpensive ways for companies to promote their products and services.

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Are You Making These Press Release Mistakes?
Before you send that press release off into the world, take a moment and run your press release through this checklist. Remember, you only have a few seconds to catch the attention of busy journalists and editors -- don't blow it over an easily corrected mistake
Media Relationships
Media relations is the art of building relationships of trust and mutual interest with reporters. It�s a step up from publicity for your product, service or event, or asking reporters and editors to do your marketing for you. Remember, reporters don�t work for you (or me) - they work for their editors, readers, and viewers. Try an approach that builds better relationships with give and take, generating more call-backs, and ensuring that your calls are returned down the road. How? Position your organization as a resource to the press.
Advice to Authors: Give Acquisition Editors What They Want
Authors: Ever wonder what acquisition editors at book publishing houses are looking for? Want the "inside scoop"? Here's some advice for authors from a 25-year publishing veteran--Jerry D. Simmons.
Media Training, Marekting-Oriented Business Communication Go Hand In Hand
In the business communication training I've conducted over the years, I've found that communication skills don't have to be limited to the obvious focus on writing training and presentation skills (public speaking) training. There's more to getting your marketing message out there, and it involves reporters, editors and producers and their never-ending quest for "the story." It's all about media training.

Know When to Send Your Media Release for Free Publicity
Knowing when to send your media release to journalists and editors, can make the difference between getting free publicity or being overlooked.
Set Your Press Release Apart From the Other 350 The Editor Got That Day
Editors get overwhelmed by vast numbers of press releases--make yours stand out in the crowd.
Is Your Website Media Friendly?
A media friendly website makes it easy for news editors, commentators, and journalists to find the information they need. Here's a quick guide to making your website media friendly.
Alternatives to Photoshop - Web Based Image Editors
Finding you don't have the funds to purchase Photoshop? Maybe you've tried to learn it, but just can't invest the time required to learn the intricacies of the program. Whatever the case, we have scoured the net in search of the best free web-based image editors. These are great alternatives to Photoshop because they are easy to use and available online, for free!
Will the Real Content Divas please stand up?
Content Divas is an outsourcing team that has been in business since 2007 that has a growing staff of over 300 writers and roughly 20 editors. They primarily focus on organic content that has stood the test of time on the internet.
Press Release Tips for Small Businesses
A press release is one of the easiest and most cost-effective ways for entrepreneurs and small businesses to get the message out when there is something to announce regarding the business. Today’s newsroom is a busy place. Editors constantly are looking for good stories, but they don’t have much time to find them. By learning more about what editors need, your business has a much better chance of being featured. Studies have shown that half the content of most newspapers originates from press releases, also known as news releases. Everything from calendar items, news briefs to feature stories may have originally started as a tip from a news release.

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