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business literature Tagged Articles
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100 Attributes of Successful Entrepreneurs, 1-10
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| Before starting out on your own entrepreneurial venture, read along as GL shares with you his learnings over his own 25+ year startup career. Here are the first ten learnings |
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Leadership Matters: Values and Dysfunctional Dispositions
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| This essay summarizes our findings regarding the causes of managerial failure, and offers some suggestions about how to minimize the problem. We can sort the causes into two large categories which concern values and dysfunctional dispositions. |
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Other business literature Related Articles
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SMART Goals are out DUMB Goals are in
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| If you’ve ever read any strategic or business planning literature, you’ve no doubt come across the acronym SMART for mapping out goals. SMART stands for Specific, Measurable, Attainable, Relevant and Timely. Those are all fine and dandy objectives, but I’m out to propose another side of the coin—DUMB goals. Hear me out for a second!
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Summary: HUMAN CAPITAL FORMATION AND FOREIGN DIRECT INVESTMENT IN DEVELOPING COUNTRIES
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| This paper synthesises the existing literature on human capital formation and
foreign direct investment (FDI) in developing countries. |
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CONCLUSION: HUMAN CAPITAL FORMATION AND FOREIGN DIRECT INVESTMENT IN DEVELOPING COUNTRIES
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| The literature on human capital formation and FDI provides tentative answers to
the five questions posed in the introduction of this paper. |
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When to Send Literature
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| Sooner or later, a prospect is going to tell you, "Send literature." It’s a natural response to a salesperson. It’s an easy way to reject the salesperson without getting personal.
Before you agree to send literature, ask yourself, "Why is the prospect requesting literature? Is this a sign of no interest?"
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Objections – Common Responses
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| The Four Most Common Responses
1. “No thanks, I’m happy with what I am doing now”
2. “I’m not interested”
3. “I’m too busy”
4. “Send me some literature” |
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How to Create a Powerful Brochure for Your Business
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| Your marketing literature is the foundation on which your business is built. There's nothing like being able to give a tangible item to a prospective customer or client that keeps your brand in front of them. But so many brochures are poorly-written, or so full of information that the prospect has no idea what to do with it. The following are some general rules to follow to make sure that your brochure helps you close the sale. |
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The Ethical Road to Success
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| Do you remember the old Sunday school discussions on being fair and having ethics? Today, ethics may seem to have gone by the way side but most businesses do have a code of ethics written right into their mission statements, as well as into their corporate literature. Public confidence is achieved through codes of ethics when they are shared in company literature such as brochures or sales and promotional materials. |
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What Sales Literature Do I REALLY Need?
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| There is still one piece of sales literature most companies can't do without. While the Web and digital media have made it easier to reduce the amount of printing previously needed to provide product brochures,catalogs, and other sales materials to potential customers, there's still one, virtually indispensable piece of literature you'll want in your sales tool chest to sell your product or service more effectively. |
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Who will you choose to work with?
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| You’d think with all the literature, research, evidence etc out there that small business owners would know who their target customers were and what their needs are. And yet, still I went to a networking event the other day and heard a lady say that she could help “everyone”. |
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Michael Scott, Motivation, and Just Listening
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| Performance Improvement too often gets pigeon-holed as either an HR or operational function.
While there is a wealth of sales and marketing literature available, the fact remains that sales is the lifeblood of any business, and marketing is the vital strategic connection for business growth. Not providing performance management resources in these areas is simply not an option. |
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