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Lesson #4: Stop Chasing a Lost Cause
If one thing above all else could be said about Luce it is that he was an ambitious man. No matter what the task at hand, Luce hated to lose. Indeed, his parish priest described Luce as “a man of unlimited imagination who reveled in hard facts; one who could be gruff with the mighty and relaxed with little children; a thinker who could see all sides of a question and yet make a quick and implacable decision. To talk with him was to shift the mind into high gear, for his was never in neutral.”

Succession Planning - For the sake of change?
A business coaching perspective on succession planning.
A de-escalation technique
In our struggle for constructive communication, much frustration comes from the failure to listen. This brief article addresses this subject. A brief group exercise is included for a facilitator to carry out in a small staff meeting.
Work-life Balance "Putting on the Brakes"
"Putting on the Brakes", first published in Atlantic Business Magazine, advocates that enjoyment-based decisions are the key to work-life balance and provide coaching questions from business coach Karen Kelloway to help get you there.
Planning for Breakthrough Results - Getting out of Your Comfort Zone
The author shares her insight and personal learnings on how to step out of your comfort zone for breakthrough results.
Do You Have What It Takes To Become An Entrepreneur
Believe it or don't, I just flunked another test for "entrepreneurial" traits! From my test score, it appears I am probably better adapted to washing dishes than running a business. Then again, according to the governing laws of aerodynamics, Bumble Bees can't fly either. Let me tell you a TRUE STORY about those tests.
How to get an article in a business magazine
Business magazines have specific preferences and rules of engagement. Maximise your chances of getting published by following these seven rules.

Other business magazine Related Articles

JetBlue
I just had to write about JetBlue and the leadership of it's CEO David Neeleman. When something comes at me from 10 different directions, I get all esoteric and believe I should take a hard look at whatever is coming in. It's kind of like the universe is trying to tell me something. For those who did not see the article in last month's INC. Magazine or this month's Fast Company Magazine or the book that's written about him, let alone someone that you know who has experienced Neeleman serving them a snack on one of his flights, I'll condense what this guy is all about and the results he's having thus far. Since most of this readership is results oriented I'll begin with the end. Jetblue is an airline with more than 6,000 employees and 57 twin-engine jets.
The Business Virgin: Branson Enters The Game
With his magazine failing him, Branson turned to the idea of setting up a record mail order business in 1970. At just 20 years old, Branson began placing record ads in Student and soon began to realize the high demand. He dropped out of high school and began focusing on his new business, which was now making a profit. This modest success allowed him to rent an empty shop on Oxford Street in London in order to set up a music store. His magazine staff was transferred to the discount record store and the operation began to take off. At a loss for a name, one of the girls suggested ‘Virgin’ since they were “complete virgins at business”. With that, the Virgin Empire was born.

Web 2.0 and SaaS for Human Resource Managers
Recently we were asked by "People and Management" a popular HR magazine in India to explain Web 2.0 and SaaS to their readers who are mainly senior HR Folks, CEOs and other management profiles. Our thoughts were published in the magazine as an article titled "Web 2.0 and The SaaS Factor for HR". Here is the summary of this article.
Communicating with Authenticity
This article, first published in Atlantic Business Magazine, looks at the challenges of being authentic in how we speak.
Subway ranked No 1 Global Franchise Opportunity
Subway is a pretty safe bet, according to Entrepreneur magazine. The Milford-based restaurant chain recently was recognized by the national publication as the No. 1 franchise opportunity for 2010, marking the 17th time out of the past 23 years that it has received the distinction. It also has been recognized by the magazine for the past several years as the No. 1 global franchise of the year.
The Internet's Marketing Silver Bullet
Appearing in the Wall Street Journal, Time magazine, Oprah, CNN, or even in a local or regional media outlet can immediately separate you and your business from all of your competitors. Now that you have news coverage you can take that TV segment or magazine or newspaper article and magnify it online via blogs, and social media. This is where traditional PR becomes the Internet’s silver bullet; the most important marketing tool available.

A is for Advertising
When I first started Exceptional Thinking, just about everybody told me that I should do some advertising and to be honest, that’s what I thought I should do too. After all, that’s what businesses do to promote their products and services don’t they? So, dutifully I advertised. First in a business magazine that resulted in nothing, then in a local community magazine – again nothing and then finally (I was learning my lesson at this point) in the local paper. Nothing there either.

How to make good web video
No more bad video! Why do most web and internet videos look so bad? Here is how you can make your business, personal and creative net videos stand out and get seen by an audience. According to Adage Magazine Magazine - One-Third of Your Viewers Bolt Before 30 Seconds. Visible Measures says "nearly 20% of the viewing audience of any given short-form video clip will click away within the first 10 seconds of playback." So how do you make your videos - personal, business, entertainment, whatever, - interesting? How do you make your video viral and motivate your audience to share it with their friends, associates and social community? If you can create short and engaging videos, with all the fat and redundancy cut away, with acceptable video imagery and good audio, you are well on the way to Internet and online web video success!

Have You Ever Thought about Becoming a Life Coach?
This interview is the cover story of Insights magazine (June issue). Contact me to get the complete virtual 60-p.copy of this issue. In this interview, "I" stands for Insight magazine and "ML" stands for my initials. Enjoy!
5 creative ways to pitch print magazines
Try to get a magazine editor to read your pitch can be a struggle sometimes. These are some creative ways that may help guide you to a placement in that magazine you've been trying to land for the past year.

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