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Making the most of Up Selling & Cross Selling
Do you sell one thing and one thing only? Probably not. I suspect your business has a range of things it can offer. And I suspect that many of these things can be integrated together to make an end-to-end solution or various combinations that lead to much larger sales. If this is the case, then how well are you selling in the size and scope of your business offerings? Too many times sales people get fixated on the immediate sale in front of them not really seeing the potential of that sale now or into the future. If they would only ask the right questions and get a bigger perspective to work from they might get more and bigger sales for less effort.
Is Your Elevator Pitch a Monologue or a Dialogue?
When most people think “elevator pitch”, they think of a paragraph that they can utter in about 15 seconds that tells people what they do. I’ve written previous articles on "how to craft a pitch" and "how to judge your pitch’s effectiveness". But what most people forget is the goal of the elevator pitch - to start a dialogue.
Green Marketing: What it is and how to do it.
This article covers green marketing, what it is, a step by step guide on how to build your green marketing plan, and 6 deadly sins of green marketing you must avoid.
SEO Success - It's All About Keywords
If Content is King, then Keywords are the Queens. The only way a search engine can find you is by indexing the words on your website. It's important to have keyword-rich content that lets the search engines know what your website represents.

Other business offerings Related Articles

Evaluating Franchise Systems
This article will examine some of the legal and business counselling issues presented when evaluating franchise offerings and counselling prospective franchisees. These articles are intended to provide an overview to the practitioner who does not regularly practice franchise law or is unfamiliar with regulations concerning the offering, sale and franchise relationships in the states at issue. Should specific issues arise relating to franchise law, we strongly urge our readers who do not concentrate their practices in franchise law to seek out competent co-counsel familiar with the crazy quilt of state regulation that may affect the structuring of these franchise offerings. peter macrae dillon Siskinds franchise franchisor franchising lawyer attorney Toronto Ontario Canada www.franchiselaw.ca
Passion- The Fire That Illuminates the Path to Success
Passion is the icing on the cake that can build and sustain a successful business. Passion is contagious and it breeds attraction and loyalty. Is your business a passive responder or a passionate advocate for your offerings and your customers?
Inventory Targeting/Modifications
You can modify your inventory offerings without altering the flavor of your store to better serve your customers in a recession.
PR Lessons from the Delphic Oracle
If the ancients could create a powerful legend out of nothing, cant your organization do something similar with its substantive offerings?
Changing the Face of Personal Communications
It's almost impossible to go out and buy a plain old mobile phone anymore. We threw tons of features/capabilities on them. We changed them from utilitarian to dress accessories...statements of who we are and our importance. But it took the guy on Infinity Circle to really change the keypad and screen. Oh sure the iPhone is sleek and incorporates so many service capabilities (wonder why your cellphone bill got HUGE?). At Apple's WWDC (developer's conference)Steve will once again strolled onto the stage with a clean black mock turtle on and show us his next insanely great offerings. Including the 3G iPhone (probably). Neat thing is that all of his offerings -- even those that stumble -- will all

YOU GET WHAT YOU GIVE-Warren Buffet Business Principle # 10
Of all the business principles that are promulgated over at Berkshire Hathaway, this one can have the greatest appeal and application for business entrepreneurs, large and small corporation contemplating a public offering as well as the start up company developing its business principles. Business Principle # 10 invokes the golden rule of business and the bottom line that giving business value can be done in varying relationships to getting business value for exchanges and sales, stock offerings, stock options and public offerings.
Product Training is Not Enough!
Many small business owners invest time and energy to ensure that their sales people are well versed in fully understanding the products the sell. Some even take the time to train their teams on how to differentiate their offerings to gain a competitive advantage. This is all good.
Staying Updated on Google SEO Trends
As a business owner, it is very important to ensure that your company as well as its offerings (products or services) are visible and available to your maximum number of targeted audience members.
Understanding Canadian Working Capital Finance Cash Flow and Institutional Loans & Private Lenders
Information on working capital finance options in Canada . What offerings are available from banks and private lenders when you need business loans or cash flow financing.
Repurpose and Repackage Your Products To Build Your Six-Figure Online Business
Marketing strategies to build a six-figure-a-year business for authors, speakers, coaches and consultants. With online information products, you can repurpose your offerings. Here are a few ideas.
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