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Creating the “I’ve Heard of You” Syndrome
One of the best ways to get known is to create the “I’ve Heard of You Somewhere” syndrome. It’s a simple tactic that costs nothing and can generate big results.
Turn Your Expertise into Publicity
Once you are ready for it, effective publicity doesn’t have to cost an arm and a leg. In fact, it actually costs very little, as long as you go about it in the correct manner.
How to write a captivating press release
Does the thought of writing a press release make you cringe? Every small business owner will be required to write a press release at some point. Self-promotion plays a big part in the success of any business
Seven Public Relations Secrets that Get Your Business Noticed
In the article, "Seven Public Relations Secrets that Get Your Business Noticed," Pam Lontos pinpoints the most effective publicity tools to increase visibility and sell more products and services.

Other business publicity Related Articles

A GREAT USP IS THE KEY TO GREAT PUBLICITY
Whenever I speak to professionals and business owners about publicity, I always talk about the important the Unique Selling Proposition (USP). This topic generates lots of comments and questions. This is how to relate the USP to great publicity.
Ultimate PR Edge Get Reporters To Open Your Email
You know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way most publicity seekers get in touch with reporters to score that precious coverage. Here’s what you don’t know: The vast majority of e-mails sent to journalists never get read.
Web Marketing For Small Business
There are a variety of web marketing programs on the Internet today. So many, it seems that everyone has a solution. We are going to review a few programs that are actually of great benefit to small business owners online. Publicity is one of the best ways to promote your business without spending large dollars on advertising. Publicity is essential for any new business opening. It can also be effective when changes take place in your business the public needs to hear
Publicity On a Shoestring Budget
Master showman PT Barnum said, “A terrible thing happens without publicity … NOTHING!” You need people to know about you to remain in business. Publicity is the most overlooked marketing tool and also the least expensive, least risky, and most effective tool available.
The Fifteen Most Common Publicity Mistakes Businesses Make
While many business owners understand the importance of publicity, many of these businesses are making common mistakes that are taking away from their publicity efforts. By being aware of these mistakes, you'll be able to make the most out of every publicity opportunity.
Airline Media Publicity: Don’t Get Scammed
Getting publicity in the airlines magazines can be a great way to reach an affluent audience of business leaders, sales executives and professionals. Unfortunately, several companies prey on unsuspecting small businesses by offering them pie-in-the-sky offers for publicity that rarely yield tangible results. This article will show you how to separate the wheat from the chaff so you get the best publicity you can for your investment.
Top 20 Reasons to Write a Press Release
Any marketer will tell you that publicity is more effective than advertising for creating visibility for your business. And dollar for dollar, publicity is usually the least expensive way to get your name in the paper.
Is Any Publicity Good Publicity?
There's an old saying that goes something like this: "All publicity is good publicity, as long as they spell your name right." Frankly, as a marketing professional, I would pretty much agree with that. Publicity means visibility, which generates awareness that could lead to interest, which combined with the credibility that earned media endows, could very easily lead to sampling or a decision to buy. (Bear in mind that what looks like a long, convoluted path on paper actually takes only seconds to register in the minds of your customers, and then you have results!)
Don’t Read the News, Be the News!
Publicity is a powerful tool. How can Public Relations professionals help you get publicity?
PR Strategy: Are You Sabotaging Your Publicity Campaign?
Many small businesses aren’t getting publicity for the oddest reason: They talk themselves out of it! Here are 10 common problems I’ve seen with entrepreneurs who want publicity.
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