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Creating Your Company's Written Mission Statement
If you have no focus on where you are going, how can you get there or anywhere? A business has a mission. You need to know what that is, know that it can change as the business world changes, and be ever ready to respond.
Is Your Marketing Missing Purpose?
What do you stand for in your business? Tough question or easy to answer? When you are clear about the purpose of your business, marketing is so much easier and can actually be exciting.
Create A Branded Website Host
For those businesses that really don't know how to effectively use the Web, or those that are interested in actually using their websites for more than a digital brochure, the answer is clear: your website's most important marketing objective is to connect with a relevant audience and build a productive relationship.
Lesson #4: “Stick to the scriptures in business decisions”
Chick-fil-A’s business purpose statement reads: “To glorify God by being a faithful steward of all that is entrusted to us. To have positive influence on all who come in contact with Chick-fil-A.”
Success Tips for Travel Write-offs

Success Tips for Travel Write-offs
 - When traveling for business OR when traveling for pleasure, the tax rules are pretty clear. But what about if you mix business and pleasure in your travels? Can you, as a freelancer, fly to Paris and work from there and write off your trip? Can you spend a few days at a conference and a couple days at your parents' house and write off the entire week? The tax code is complex but the IRS doesn't like mistakes! In this article, you'll build a solid foundational base of knowledge about travel write-offs and you'll get some guidance about where to go to learn more.

Lead generation as an expression of your brand
If your brand is the whole experience of “doing-business-with” your company, then it follows that the outbound prospecting and lead generation you do should be an expression of your brand.

Small Business Tips: Think Your Business To Success
Before any action happens in the world, first there is a thought ... an idea ... a stroke of genius. This thought triggers the response into the physical world. So say for example you want to pick up your coffee cup – your brain thinks the thought and then sends electrical impulses and chemicals to your arm muscles which in turn extend and contract to pick up your cup. But your eyes first assess how far away the cup is and how potentially heavy the cup is before you lift it – otherwise you would knock it over or spill the contents. What happens in many businesses is they miss the thought stage – leaping into action before fully have completed the thought action. As a result, mistakes and errors are made which mean re-work and wasted effort.

What’s YOUR Sustainability Blueprint?
How to authentically take inventory of your business from a sustainability standpoint and using it to better promote your business. This article explains the importance of authentic sustainability practices, not doing what is known as "greenwashing".
Business Purpose in 3 Steps
Strategy is everything! Aligning your Business Mission Statement, Vision Statement and Purpose Statements gives you a strategic framework that your business success and your personal success can be maintained by. When you have set yourself apart depending on how well you define and live by these important concepts, it will help you maximize your profits. In other words, stop money leaks and create wealth!
Starting an Online Business
Have you noticed that It seems everyone wants to know how to make $10,000 a month online so they can blow past the magical "six figures a year" milepost? Just browse your favorite online marketing forum for a few minutes, and I'm guessing you'll unearth dozens of similar how-to requests. It seems like every time we turn around, we hear stories of someone making a 6-figure income online. And, I'm sure they're telling it straight. But, what does that mean for you and me? Well, from listening to many clients and my own mentor, people sometimes just aren't ready for what they purchase and get dreams of successes about the wrong types of businesses.

Other business purpose Related Articles

The Power of Purpose
Do you know the purpose of your business? Do you clearly understand why you started your business? Have you communicated this purpose to all those who work with you? Have you documented the purpose? If the answers to any of these is ‘no’ then you are probably finding it difficult to stay on course as you are bombarded by the day to day surprises lurking in your future. The solution lies in the Power of Purpose, which states that when a business owner clearly knows and deeply believes in the purpose of her business she will achieve great success because she has a strong beacon to guide every action and decision.

Motivating People: Why it doesn't work
When a business has a clearly defined purpose it begins to act as a magnet, attracting the kind of people who will further the purpose; people who are like-minded. Not only will having a purpose attract the right people, but it will also act to retain them.

Leadership Tip - Who is Leaving You Behind?
When you give in to self-pity and victimization you leave behind your potential. It is abandoning yourself from being all that you can be. Life holds a special purpose for you. Finding it is part of your journey. Once you get on purpose and get on track, you are not being left behind. Your success builds from your special purpose and no one else’s.

What’s Your Compelling Purpose?
All of us are in search of a clear and driving purpose for our lives; we want to contribute to something bigger than ourselves. The world of work offers a great opportunity for people to connect with a purpose. The reality is that people care less about working for a company and much more about working for a compelling cause. Without a purpose, our teams are just putting in time. Their minds might be engaged, but their hearts will not be. A team without a purpose is a team without passion. They might achieve short-term results, but they won’t have the heart to go the distance.

The Universe is Calling - Will You Heed the Call?
"The soul is like a wild animal -- tough, resilient, savvy, self-sufficient, and yet exceedingly shy." Parker J. Palmer from Let Your Life Speak: Listening for the Voice of Vocation In our last issue I made a distinction between one's life purpose and a calling or vocation. As you may recall the Life On Purpose Perspective offers that your life purpose is more about who you are as a spiritual being and what you came here to this life to be and to experience, while a calling or a vocation often has more to do with what you choose or are lead to do as an expression of your purpose. Of course, on one hand anything that you do in life can be enhanced when it's 'poured' into the context of your life purpose. For example, several years ago with Life On Purpose Institute was just getting of
Purpose
Purpose is foundational to human life, to social organization and to business. No one goes into business without a purpose. Thus, the clarification of purpose is the most powerful engine of success known. Purpose is the foundation of all planning.
Sue Grafton is a Success Because She Loves What She Does
Successful people have a clearly defined purpose for their life. Sue Grafton's purpose is writing mystery stories that entertain large numbers of people. My purpose is helping others succeed. My friend's purpose was creating better surgical equipment. What is your purpose? It should be something you love. If you don't love it, you'll get burned out and see your work as a grind. If you love what you do, you see your work as a gift and something to which you look forward every day. As we approach the end of 2009, spend some time thinking about what you truly love doing. Then, and more important, think about how you can make doing what you love your life's work.
Success Comes From Living Your Purpose
To develop your personal clarity or purpose you need to do three things. First, define what success means to you. Second, create a vivid mental image of you as a success. Third, clarify your personal values. Ask yourself a simple question almost every day. "Did the things I did today support my life’s purpose?" If you answer, "yes," consider it a successful day. If you answer "no," think about what you can do the next day to get back to living your purpose. Have a clear and vivid mental image of what success means to you. Live your life’s purpose every day. If you haven’t clarified your purpose in life, this is a good time to start. Once you get clear on your purpose, live it every day in all your actions.
Know Your WHY
The first thing a great leader should do is to determine what their purpose is. This is their ‘why’. The purpose, the guiding reason that the leader has for the business. I believe the best leaders are the ones who are focused on bringing out the best in their people – transforming lives. When someone has that as his purpose, the profits just naturally follow. From that standpoint, the leader can determine their vision for the business, based on their guiding purpose. Here are 6 leadership tips to improve as a leader.

Finding Purpose behind buying a business.
The Why behind starting or buying a new business is the most important question you can ask. Why? Because your customer will ask. I have seen over and over a successful business fail after a buyer has bought it. The primary reason it failed is the business lost it's purpose. It's why? The WHY? of your business can't be Money $$$$ it must have a deeper purpose to help mankind in someway or it will be a short lived business. Nothing sustaining.

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