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Home staging marketing tactics that will put you out of business – Pt. 2
The Staging Diva®, shares why offering a guaranteed sale is one of the worst marketing tactics she has seen carried out by home stagers.

Other business rationale Related Articles

Marketing Is Not A Cost – A CEO Who Doesn’t Understand Marketing Is
If you have not taken the time to measure what your customers are worth to you over their lifetime, you have no way to build a rationale for what you should be willing to spend to win more customers. Without an understanding of the true value of your customers, any decision you make about investing in marketing is a risk.
Payroll - Bi-weekly vs. Semi-monthly
I was on a board call for a company today that pays their employees bi-weekly (every two weeks). At some point in time there was a rationale for this since this company has a lot of hourly employees and there was a perception that folks would want to be paid every two weeks. So - presumably this was a logical decision at the time.
4.1 Objectives and Coverage of the Regulatory Framework: Microfinance in Africa - Experience and Lessons from Selected African Countries
Overall, the rationale for microfinance regulation is to create a healthy environment for microfinance activities while not stifling the growth of the sector by imposing undue requirements.
6.3 Participatory skill development: For-profit and NGO training activities
'Participatory skill development' is perhaps the best term to describe the underlying rationale of an altogether new approach to skill development among the poor that has been adopted by many NGOs.

Using FREE to Build Your Small Business Brand
I ended a recent article with the suggestion that all of your website content should be offered for free. I thought it would be a good idea to follow that statement up with some ideas and rationale on why free content helps create awareness and build brand equity.
Web-Content Conundrum
The Web consumes content like a teenager at an all-you-can-eat buffet. Lots and lots of content makes you more search engine friendly, helps establish your knowledge and expertise, explains in detail what you offer, and justifies that offer with all the explanations, statistics, and rationale you can muster. The problem is nobody reads it.
A Shared IP Address Isn't Always So Bad
If you have any interest in email marketing, you've probably heard me extol the virtues of using a dedicated IP address for sending your mass communications. The rationale is that if you're using a shared IP address, you're basically at the mercy of every other marketer who is also using that IP address.

Dealing With Resistance: The 4 + 2 Method
Six steps for responding to resistance. Combines principles from both Aikkido and Gestalt Psychology into a practical approach that first acknowledges an employee's resistance (and power not to cooperate) and then opens him/her up to consider and accept the rationale for your position or performance expectations.
THINGS YOU MIGHT FIND DIFFICULT
“Love means never having to say you’re sorry!” You may or may not be old enough to remember that line from the movie; “LOVE STORY,” which believe it or not came out all the way back in 1970. I suppose the rationale for what was meant here was that love is unconditional and therefore does not require apologies. Combining love with apologizing seemed like a good lead into what I wanted to write about this month. Life presents us with all kinds of challenges and at times there are a number of things all of us find difficult. Two of those in particular that many find difficult are; saying we’re sorry and telling someone we love them!
Get People Involved in Creating the Vision
When creating a vision, leaders are much better off if they include all levels in the organization in the brainstorming and shaping process. Many leaders do not fully understand the power of commitment to a vision. This article gives the rationale for why including shop floor people in the vision process improves the chances of its success
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