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The Nine Best Story Lines for Marketing
Lois Kelly is the author of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing. This is her explanation of the top nine types of stories that people like to talk about. If you’re pitching your company to investors, customers, partners, journalists, vendors, or employees and you don’t use at least one of these story lines, you probably have a problem. And most likely you’re too close to what you’re doing, so you think that you’re uniquely “patent-pending, curve-jumping, and revolutionary.” :-)
The Success Formula, continued. Step 1: Building Your Ideal Future State
Richard’s last article, The Success Formula (Success = Results Delivered x Fulfillment Lived), generated a lot of interest, especially around the suggestion that to achieve true success, it is necessary to “make the abstract components of success tangible and definable.” Many readers asked how to achieve this task. To respond, Richard’s next few articles will address four steps to overcoming the challenges of understanding both variables in the Success Formula. In the present article, he explains how to build a solid “Ideal Future State” – a reliable frame of reference that will act as a powerful beacon, guiding the ongoing decision-making process involved in achieving success.

The focused approach to search engine marketing
Lack of focus is the most common mistake people make when trying to improve their search engine rankings. It's a natural mistake to want to rank on as many keyword phrases as possible. The trouble is that approach doesn't work any more. Search engine marketing is no different to any other human endevour, be it business, sport or the arts. Focus wins.

Other business sport Related Articles

Why Selling Is Like Racquetball
I finally got back into my favorite sport – Racquetball. It’s been nearly four years since I played. When we moved from New Jersey to Las Vegas, there were no clubs nearby for me to join. But they finally opened a brand new health club not far from my home. So I joined and am back to playing my favorite sport 3 times a week. I really didn’t realize how much I missed it till I started playing again. I guess after being away from it for a while gave me a new perspective once I resumed playing again because I was suddenly aware of several interesting analogies between this fast-paced sport and selling. Yes, you heard me. I can see several similarities between playing Racquetball and Selling!
Lesson #3: Give Them an Experience They Will Never Forget
“Three guys bought UFC when it was dead,” says White. “It was over. The sport was dead and no one cared.” But, if the sport was dead, how come these three guys decided to buy the UFC? Well, says White, “We didn’t buy this to make billions of dollars. We saw something in this sport and in the fighters that we thought was incredible.”
Reasons I'm looking forward to Snow Leopard
I'm looking forward to Mac OS X 10.6 ("Snow Leopard") even though Apple has said it won't sport any flashy new bells and whistles. Building upon Mac OS X 10.5, the goal is to improve overall performance for Mac desktop users.

Make sure your football coaching mentally prepares you for the second half!
Neuro-Linguistic Programming (NLP) is the process of creating models of excellence. Modelling is the complex activity of capturing in a learnable transferable code the differences that make a difference between an excellent performer and an average performer, between an excellent athlete and an average one, a person who is motivated to get the best out of themselves in training and one who is not. NLP, then, is the process of identifying, coding and transferring precisely those differences in a learnable form to the interested participants and companies to allow significant upgrading of their performance to levels of excellence. Results in sport depend crucially on your ability to use your mind effectively. Many elite athletes say the mental aspects of sport make the difference between being a champion or not.

Professional Athletes Using Hypnosis to Enhance Mental Toughness and Peak Performance
I receive calls weekly from professionals who recognize that their bodies will not always be able to support the wear and tear and therefore, they would like to learn mental skills to compensate. There are many techniques that Certified Sport Psychologists use to help such athletes, but by far the most powerful technique in my arsenal is Hypnotic Sport Psychology.
A Proven Coaching Technique to Use With Young Athletes
In my private Sport Psychology practice, I am constantly hearing young athletes tell me they want to quit and that playing their sport is no longer fun. Here we look at a proven coaching technique to use with young athletes.
Patience As Your Virtuosity
What does sport have in common with running a business? Does this analogy still work?
The Sport of Writing Your Resume Better Than The Prospective Employer Writes a Job Description
To me, resume writing is a sport of sorts. I have taken friends' resumes and tweaked them only to the chagrin of having their email inboxes flooded in a few hours....
Shane Radbone Corporate Bio
Young, dynamic and highly successful Shane founded his own business, Executive Fitness Management at age 20 in 1991. After a successful career in football that took him as high as playing for Essendon, Shane appreciated the need to have more than just sport in his portfolio.

Seven Practices of Successful Teams in Sport and Business
There are a small number of key practices that we use when we play a team sport. However, those practices are often forgotten when we try to get the best from our employees. Successful business owners and managers apply these important practices day in and day out. Find out what these key practices are and start applying them today in your business.
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