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Never Quit: A Lesson from The Apprentice
I was shocked after a recent task on The Apprentice, when a candidate resigned instead of taking her chances in the boardroom. After having a tough time as project manager - and knowing her teammates certainly didn’t like her - Michelle threw in the towel and quit.

Other business spotlight Related Articles

Are You a PR Chowderhead
What public relations does for you is put the spotlight where it belongs by delivering the key external audience behaviors you need to help achieve your mission objectives.
The Best PR Has to Offer Managers
The fundamental premise of public relations shines the PR spotlight directly on those outside groups of people with a large say about how successful a manager is going to be.
CEOs That Are Introverts
Often there’s a perception that to be a successful CEO, you need to be an extrovert. Media and pop culture reinforces this – we regularly see people that are comfortable in the spotlight and equate them with the model of success.
Make the Most of What You Don't Do Well
Make the most of what you don’t do well, highlight it and build on it. If nothing else, you can always use a weakness to spotlight a strength.

How To Tell Your Story In The Media
Publicity is one of the most effective marketing tools you can use- but how do you promote yourself to the media so they will give your business the spotlight it needs? Read on to find out.
Using Press Releases as a Marketing Tool?
After all, when you consider the ubiquitous power of the Internet which enables anyone and everyone to step into the spotlight and espout the virtues of their product or service, the true value of a press release has become somewhat jaded.
How to Appeal to People with a Different Spotlight Style
Everyone has their own Spotlight Style – the way they draw attention to their gifts and talents, their services and products, and their unique flair. Embracing your Spotlight Style is the key to applying your authentic voice in all of your marketing activities – and the good news is, it is possible to attract people with similar and different Spotlight Styles.

Why do we believe the Big Fat Lies about Internet Marketing?
I am on a MISSION to shine a great big TRUTH spotlight on all the Big Fat Lies you’re most likely telling yourself about Internet Marketing right now. Some marketing strategies will succeed, some will fail, and the best way to grow a successful business is to analyze why the failures failed and use that information to create more successes.
How Your Procurement Practices Affect Your Sales and Brand
Ethical selling and procurement (purchasing) is now in the spotlight. Harvey Norman’s recent publicity surrounding their supposed sourcing and use of Australian native old growth forest timbers in their Chinese made furniture has drawn light on retail procurement practices. Procurement is now fairly and squarely in the spotlight and choices surrounding sourcing and distribution activities can have a dramatic effect on a company’s brand, reputation and sales revenue.

Win Business Faster Than Your Goliath Competition
If waving a magic wand would win more business faster than the competition, no doubt every we'd all do this. Needing to shine in the spotlight against Goliath companies won't stop until we fix how we give business presentations -- specifically business video presentations.
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