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The Role of CEO as Marketer
The CEO or Managing Partner or business owner has many different roles in a small business: strategist, salesperson, mentor, technician, mediator, trainer, financial planner, project manager, customer service representative, and many others depending upon the type of day!
30 Second Marketing
At networking events, you are asked to give a short presention. It is best to be prepared and talk for only the time alloted.
Lessons from Christopher Columbus and Steve Jobs for Your Career
There is a time and a place in your career when you just know. You know something or you see something and no one else does. It may be a solution to an ongoing problem. It may be the resolution to a bottleneck in a manufacturing process. You might have a connection in another company who if partnered with your company would both greatly benefit. What do you do?
Are You a Master of Your Moments?
Ever step back and consider how you function? Seriously, are you the type of person who is always completing an assignment, a presentation, a project with not one second to spare? You have a full plate of work and activities to do and the ones you complete are the ones due for completion either tomorrow or in maybe one hour from right now.
Communicating and Connecting Are Keys to Success
Do you recall a recent interaction you may have either been a part of or witnessed, where one person was clearly communicating some information and the audience clearly did not understand what was being said? The speaking person, sooner or later, realizes from the puzzled looks or the questions being asked, that the message was not being understood. So the speaker starts again and says the same exact words, just more slowly and louder. Does this work? Does this method ever work? Of course not!
To be Successful, Does it have to Hurt First?
Why do we think we will achieve different results from our business, when we keep doing the same exact things which have not worked before? We attend the same networking events. We give the same two minute elevator speech every single time. We make the same phone calls, eat the same lunch, and frequent the same restaurants every single day. Why do we expect different results?
Are You The April Fools’ Day Joke in Your Business?
How far do you allow humor, tricks, pranks and these activities to pervade your business or organization? For example, professional speakers for years have been opening up their talk with a humorous story, as they expect this to allow a better connection with their audience. Does the same work in your business, to help develop teamwork and camaraderie?

Your Habits Will Determine Your Success (or Not)
Someone once said to me, "I don't read the articles on blogs as there is nothing of value and I am always feeling like someone is selling to me." My thought was, maybe you need to upgrade which blogs you read!

Other business strategist Related Articles

Retailer Brands - Lessons from UK and what it takes
Retailers are assuming that consumers will embrace retailer-owned brands. They may be in for a big surprise. Hopefully, being sensible, they will have researched this move. Not to do so would be naive. It is suggested that Stephen Cain, when at Coles, was behind the plan to move to a higher percentage of retailer-owned brands. Maybe, but it is worth pointing out that his experience of UK food retailing was with ASDA - a committed EDLP strategist. ASDA increased its percentage sales of retail brands in recent years by relying on PRICE not VALUE. There is a difference!
What to do When You\'re the VP of Sales AND Marketing
Vice-President of Sales & Marketing is no easy position, no matter what industry or size of company. Having worked with Sales & Marketing VPs for over 10 years now, I've come to realize that you more than the two hats implied in the job title. A VP of Sales & Marketing must be a manager, a diplomat, a rain-maker, a visionary, a tactician and strategist, all rolled into one. And he or she must be able to move from one role to the other with fluidity or else perish in the pit of minutia.

Becoming a 'FIT' Networker
Do you have a strategy to develop referrals for your business? Or do you just leave it to your customers to refer you if happy? Most businesses will admit that referrals and recommendations are their most effective source of new leads, but most do anything proactive about it. Business Networking Strategist Andy Lopata looks at how you can be more proactive about generating new leads through your existing network.

Wall Street, “Africa is Investing’s Final Frontier”
I came across an interesting article in Canada’s Globe & Mail entitled, “Africa - Investing’s Final Frontier?“. The piece talks about how Africa has been overlooked, primarily due to the perceived risks associated with putting money into play in Africa. They quote extensively from Merrill Lynch chief investment strategist Richard Bernstein and his thoughts on what makes Africa a potential big hit in the coming years.
The 8P’s of Persuasive Presentations
There are two major job responsibilities of a CEO. One is Chief Strategist. The other is Chief Story Teller. Just look at Apple’s, Steve Jobs, who excels at both. Considering that many people would rather die than speak in public, including CEO’s, comes this concise article detailing the 8P’s of Persuasive Presentations. Never be Boring Again!

Book Review: Predictably Irrational
As a marketing strategist, I’m always looking for information to help understand human psychology. Predictably Irrational (by Dan Ariely) is full of wonderful insights on the surprising differences between logical thought and emotional consumer action.
Whether you want to Buy a Business or Sell Your Business - Let me ask you, have you ever wondered how to value a business?
Have you ever wondered how to value a business? Business valuation methods vary depending on whom you ask. Many business brokers use the common multiple method. For those who are searching for a business to buy or business owners looking to sell their business, valuing a business can be somewhat confusing. To gain a better understanding how business brokers value a business, I have provided an example. See why there is so much confusion and how you can overcome it yourself.
The Role of the Internal versus the External Strategist
Can an external strategist be an asset to an established corporate strategic planning team? There is clearly no substitute for the value provided by the internal strategist and the homegrown planning processes that fits the organization like an old well-worn baseball glove. But can this value be enhanced by an outsider’s involvement?

The Role of CEO as Marketer
The CEO or Managing Partner or business owner has many different roles in a small business: strategist, salesperson, mentor, technician, mediator, trainer, financial planner, project manager, customer service representative, and many others depending upon the type of day!
Problem or Not the Problem?
"The problem is not the problem, it is another problem." -Dan Burris Leading Business Strategist and Technology Expert

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