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telling stories the brand connection
Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.

Nothing Stops These Physically and Mentally Challenged Entrepreneurs
Entrepreneurs and authors with special needs share the same compelling desire to tell their story to a waiting public as do our other clients. A publicist must be flexible and patient to be successful in conveying to specified markets the success story of people with special needs.

Resist the Interpretation Addiction
Sometimes we adopt a story and unknowingly our emotions get swept up in it. And 99% of the time we don’t really question or inquire into the story we create. We treat our story as what actually happened. The problem, of course, is that the story influences, in part, the action you take in subsequent events. This article is about identifying the stories you may have created, working around them and managing them.

Achieving Success
So what does it take for you to get your business to the next level, to grow it to where you have reached your definition of success, and/or to leave a legacy or success story that others can tell?
The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
Unconventional vs. Conventional Pitches
One size does not fit all when it comes to pitching a story idea to the media. In many cases, you will have more success with your story pitches by targeting the proper news medium and reporter through unconventional ways.
Rags to Riches…Anecdotally Speaking
I love listening to a good story...especially ones about entrepreneurs and their path to eventual success. The woman or man who turned nothing into something, who did it quickly, and without the help of others, AKA the "rags to riches" story. I think there is a yearning in every entrepreneur who hears these stories to identify with the subject and imagine how it could happen to them. Like there is some magic formula to success, and if we could just do this one or two things...our business would take off, our work load would ease up and we would start living the good life we deserve.

Make Your Story Add Value to Your Clients Bottom Line
The purpose of your story for a workplace audience is to improve the bottom line. Even in those employee appreciation programs where entertainment may seem the focus, there is an undeniable expectation of increased productivity after your story is heard. The question to ask yourself when using your story is: What is the point of the story and how does the story improve a client's bottom line?
Spin and Story, two different things entirely
Having a compelling story is the first of my eight critical factors for success in modern business. Your story must be authentic and compelling without spin.
Persistence, Purpose and Passion
Think about the business owners you admire or the mentors you listen to. They’ve told you story after story of what they did to be successful. Those stories were a great way to make a point so that you would remember it. Think about all those stories for a minute. There are some common threads you’ll find among all those admirable leaders. Those common threads are key lessons you must apply to your solo business to assure your success and prosperity too.

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