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Should you quit?
Have you ever felt like quitting something? Did you? Or, did you feel such pressure from your friends or family or yourself that you kept going despite the anxiety and stress you felt? Sometimes quitting is the best thing you should do. Find out why you should follow this philosophy to improve your life and business.

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The Most Common Customer Management Mistakes
How we manage our customers is critical to the on-going success of our business. After all, without customers we have no revenue, and without revenue we have no business. Yet many companies and sales people don’t pay enough attention to their existing customers to build loyalty so they’ll remain as clients who continue purchasing from us. The focus of many companies seems to be biased toward acquiring new customers at the expense of their existing ones. Since it costs so much more to sell to new customers (up to seven to 10 times more) due to added marketing and sales activities, it just makes plain sense to focus more efforts on retaining our bread and butter customers.
Jenny Craig Diet
These days, it seems as if there is a new diet popping up each and every day. One proclaims only eating carbohydrates will be your key to losing weight. Another promises that a diet of only peanut butter and jam will shed your unwanted pounds. So where does the Jenny Craig diet fit into all of this? One thing can be said for sure – she is by no means just another diet fad.

Companies Use Incentive Programs for a Variety of Reasons.
They want to change customer behavior. They want to attract new customers to their products. These customers later become loyal customers and provide the company with a continual flow of revenue. They want to reward loyal or long time customers. These are the companies’ bread and butter and companies will go out of their way to see that they are kept happy. A company can use and incentive program to gather information about their customers. The most successful companies are the ones that have an accurate, up to date data system that includes information about their clients.
Are Others Being "Promoted" Right Over Your Head?
As we are getting deeper and deeper into our current state of economic recession, the jobless rate steadily increases. For those are fortunate enough to still be employed, promotions are becoming more and more a thing of the past. It isn't common to hear of promotions within the corporate office. What is uncommon to hear are promotions at the lower levels of a company, those that are the "bread and butter" of the company, working for years to only retire and live on 40% of their earner salaries. Does that seem fair to you?
Funlayo Alabi, Co-Founder Shea Radiance, LadybrilleNigeria Personality of the Month
In all facets of various societies, worldwide, you can find Nigerians doing their country proud. One such Nigerian flying the green white green flag ,so prominently and boldly, is Funlayo Alabi. The DC/Maryland based Funlayo is co-founder and owner of AgroBotanicals, a company she founded with her husband Shola Alabi which focuses on obtaining fairly traded raw shea butter from women cooperatives in Nigeria; and shipping these shea butter products to the USA. AgroBotanicals also serves as a wholesale company selling large quantities of shea butter (1000lbs to container loads) to mid size cosmetic manufacturers.

A.S.A.P. Branding” Part III: Why Every Brand Needs an “Adjective
You may be wondering why, as my headline states, every brand platform “needs an adjective.” By this I mean every brand needs to own a word in the mind of consumers. Why? Let me illustrate with peanut butter - Jif peanut butter, to be specific. For decades, television ads for the Jif brand ended with the tagline, “Choosy Mothers Choose Jif.” Obviously, the branding strategists behind Jif hoped to associate this word “choosy” with their peanut butter. (Notice how superior product quality is implied, not stated, through use of the folksy term, “choosy.”) Today, Jif’s tagline remains virtually unchanged. Talk about a successful branding strategy: Jif has been the leading peanut butter brand in the United States for over 27 years.

How to Give Your Article “The Look”
You may not believe me but writing articles is not much different. You can create this love at first sight feeling also, if you give your article “The Look”, which starts with its title. It does not matter what you are writing an article on, it could be the moon, peanut butter or even ant farms.

It's Easy Making Money Working Online
The development of information and technology online has led to the opening of countless opportunities for people to make money working online. The incomes generated by some individuals have progressed from mere extra sources of living to become their bread and butter because of the profitable pay
Why is this key marketing truth so often ignored?
So many websites and emails lead with what the business owner does usually in the form of some incredibly boring "seen it all before" list of services or features. Whatever happened to SELLING??!! Is it that difficult to bring yourself to use the word YOU and actually create a sales proposition? Your web copy, emails, sales letters and free reports are usually being read by.....one person. Not a group of people who sat down together in the lunch room with their peanut butter sandwiches and decided a fun activity would be to look at websites or read emails together. If your copy is going to convert readers into prospects, it needs to be personal and give the reader what he or she wants.

Butter vs. Shortening?
I visit a farmer’s market at least once a week. On one particular visit I had an argument with a vendor over her homemade cookies. She offered a sample which I happily accepted. She went on tell me the ingredients of her cookie and its nutritional merits. I then asked if it was an all butter cookie. She answered no, that it was a shortening cookie made with zero trans fat shortening. This made my blood boil. I told her that I wished I would have know before I tasted the cookie. A debate followed and before you judge as another food snob let me tell you why...

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