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buying books Tagged Articles
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How To Start Your Own Consulting Business
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| In these recessionary times consultancy can be an ideal way forward for the newly unemployed professional. Like everything else at the moment, it can be challenging to make a success of a consulting business, so you need to set your consultancy up properly. Here are some suggested steps. |
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Other buying books Related Articles
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Get the Trump Mindset for Real Estate Riches
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| by Donald J. Trump and Gary Eldred, PhD
We have a lot in common. We both started reading books about real estate when most of our fellow students were only thinking about buying cool cars.
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Top Ten Leopard Tips
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| Here are the top-ten Leopard tips from my friends, Adam Engst et al, at Take Control Books. They’ve already released five ebooks to help people upgrade to Leopard. These books cost either $10 or $15, but you can save 30% if you buy all five. Take Control publishes minor updates for free, so the authors can revise their books on the fly. |
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It’s All About PR
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| You learn that, in the book world, PR is everything. When you walk into a bookstore, you are walking into a treasure house of 140,000 books. Online at amazon.com, there are 2.5 million books. Somewhere in your mind, dimly, you knew that, but nothing drives it home so much as walking into a bookstore and seeing rack upon rack of beautiful books and then you go find your section and see all the racks of beautiful self-help books and then... |
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Why Feature-Selling Fails
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| When customers buy your product or service, what exactly are they buying? Are they buying the features that you offer, or are they buying something else, something you may never have mentioned in any of your marketing and advertising material? |
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April Fools Day: Employee Morale and How to Kill it in 5 Easy Steps
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| For our first article in April, in recognition of April Fool’s Day, we’ve decided to make light of a serious topic. As an August 2008 Training Trends e-newsletter pointed out, there are “countless articles and books that promise to tell employers how to boost employee morale.” Why not take a shortcut from buying and reading all of those books and take a look at the top 5 ways to kill employee morale? |
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Why Open Questions Don't Work
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| For decades, if not centuries, we’ve written books about, lectured about, and trained about, the virtues of Open Questions.
I’m here to denounce the myth that they are good in all instances: I actually believe they are used most effectively at the back end of the selling/buying cycle and have no role to play in the buying decision activity that occurs before buyers make their solution choice.
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Two Types of Decisions: Buy-IN, and BuyING
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| Recently someone told me that Buying Facilitation® is an old concept, that its been written about in books since sales books have been written, and that he's been helping buyer's buy for decades. Of course he has, except that he, like the entire sales field, has a paltry success rate - certainly under 10%. Why? If the seller understands the need, has the right solution, and has a great relationship, what's stopping the buyer from buying as often as they should? Why isn't the buyer deciding on the obvious solution? |
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What Are You Reading?
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| I'm sure you've heard the commercial: "What's in your wallet?" My question to you, today, is what's on your bookshelf? I love to read and I have many, many books. In fact, my promise to myself this year was to actually read each of the books I do have before buying any new ones. |
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The Only People Getting Rich Renting Mobile Home Parks Are Tenants and Maintenance Men
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| There are a lot of books out there extolling the financial benefits of buying mobile homes for purposes of renting them out. DON'T BE SUCKERED INTO THIS WITHOUT GETTING THE FULL STORY. These books generally leave out three important problems that turn any proposed economics into bankruptcy. |
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Writing Your Own Obituary
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| Those of you who are consistent readers of this regular offering, realize that I rarely recommend specific books. Instead, I encourage people to read those books that will help them in the pursuit of their own passion. However, recently I have completed both of Tom Brokaw's books dealing with the Depression and World War II era-The Greatest Generation and The Greatest Generation Speaks.
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