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Lesson #4: Get Your Motivation from Love, Not Money
In the 1990s, sales were soaring, outlets of Domino’s were popping up all over the world, and Monaghan should have been the happiest guy on earth. But, on top of the world is the last place you would have found him. Instead, Monaghan was tormented with guilt.

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How to Get Noticed by the National Media
Book Review of book By Jeff Lewis and Dick Jones – Trellis Publishing, Duluth, MN – ISBN 1930650426, 200 pages, May 2001

The Trouble with \"Out of the Box\" Thinking
In an interview in Fortune magazine, writer Michael Lewis nails something important about the current ardor for innovators and entrepreneurs:

Hugh Hefner Roast
In 2001, just weeks after the September 11th terrorist attacks in 2001, the New York Friars Club went ahead with its scheduled Hugh Hefner Roast. The Friars Club is a club located in New York City, which has become famous for its risqué roasts of celebrities. It was founded in 1904, and has since roasted such notable celebrities as Milton Berle, Sammy Davis, Jr., George Burns, Johnny Carson, Nat ‘King’ Cole, Harry Belafonte, Jerry Lewis, Chevy Chase, Richard Pryor, Pamela Anderson, and Donald Trump. In recent years, their roasts have been televised on Comedy Central, and members of the public have even been invited to attend the live tapings.

The John Lewis effect – eat, sleep and breathe your brand values
In a recent speech on resolving the UK’s economic crisis, Deputy Prime Minister Nick Clegg referenced national department store, John Lewis, as an exemplary example of a share scheme which its staff enjoy and as a blueprint the UK would do well in copying. This got me to thinking about the often referenced John Lewis, as not only a fair employer, but also a trusted retail brand and innovator in sales and marketing. Below I have outlined a number of observations that if followed, brands could implement for better internal and external communications.

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