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10 Ways for Unknown Musicians to Get the Word Out
For musicians trying to break in-the good news is that you *can* get noticed. Award-winning author and marketing consultant Shel Horowitz shows how you can easily and inexpensively build a name, an audience, and a market for your work.

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The Courageous Captain: Turner Takes Television By Storm
Wary of the increasing popularity of television and radio, Turner decided to purchase the struggling Atlanta-based television station WJRJ in 1969. He renamed Turner Advertising to Turner Communications Group and began plans for realizing his grander vision. Just six months later, Turner purchased WRET, a similarly weak station based in North Carolina and in four years managed to make a profit of $1 million. Turner had bought the rights to classic black and white films, and by airing these he was able to increase his number of viewers dramatically. The U.S. Federal Communications Commission (FCC) had also changed their rules to allow cable providers to import signals from far-away stations, which Turner would soon begin to take advantage of.

Tailor the Sale
I was watching a feature film on cable TV, It's a Great Feeling, staring Doris Day and Dennis Morgan. Doris is sitting outside the train station in Los Angeles. Three little Mexican children approach her with their musical instruments. They offer to play a song for her for ten cents . . . or leave for 15 cents.

Finger Lickin’ Good: Sanders Opens Kentucky Fried Chicken
In 1930, Sanders opened up a service station along U.S. 25, a busy highway which ran through Kentucky. It was not just a regular gas station. When people stopped to refill their gas tanks, Sanders made sure they refilled their stomachs as well. With home-cooked meals that his wife and children helped to prepare, Sanders’ first venture into the fast-food industry had begun. His station might have been simple, with only one table and six chairs, but it was a start.

They’re All Tuned to WIIFM
Be Impressed, Not Impressive. Spend most of your time with someone making him or her feel that you're tuned into his or her station and you're bound to have better results.
Why A Top Sales Manager Needs To Be On All His Reps’ “Pre-sets”
You have to be more popular than Howard Stern. You also have to be cooler than Opie and Anthony too. Why? Because one of the most critical elements to successful sales management is to always make sure you are tuned into the radio frequency of your salespeople. Here's why. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

Why a Top Sales Manager Must Always "Tune Into the Right Frequency"
It's definitely clichéd, but I think this is one of the most critical elements to successful sales management and that is to make sure you are tuned into the right radio frequency with your salespeople. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

Saving Money on your Monthly Bills
Tips to save money on your cell phone, cable, and other bills.
History of the Ethernet Cable
The speed advancements of the ethernet cable over the years has enabled advancements in communication.

TV Stations –9 Basic Social Media Suggestions
One thing certainly has changed this past year. I am no longer asked by TV Stations if they need to be in the social media space! Now I get asked, "How do we do it and Facebook or twitter?" The good news is TV Stations have realized the train left the station. If TV stations are to remain relevant they need to reach out to their viewers and establish an entirely new relationship with them. It is no longer a one-way street of "push and pray" content providing. So what's a station to do with limited resources and, for many, lack of understanding? Here are a few very basic suggestions:
Why Your Website Needs to Be Grand Central Station
n order to drive sales leads for your business, you need to turn your website into Grand Central Station.
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