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Ten Questions with Kathleen Gasperini
Kathleen Gasperini is the co-founder and senior vice president of Label Networks. We met in May, 2006 at the Surfing Industry Manufacturers Association conference in Cabo San Lucas. Her company helps leading brands such as Apple Computer, Verizon Wireless, Pepsi, Vans, Levi Straus, and Burton Snowboards understand the global youth culture.

Other cabo san lucas Related Articles

The Beginning of an Epic: George Walton Lucas, Jr. is Born
“I am simply trying to struggle through life; trying to do God’s bidding,” says Lucas.
Lights, Camera, Action! Lucas Takes the Film Industry by Storm
In 1967, realizing that they had stumbled upon what could be a very successful business relationship, Lucas and Coppola joined forces to create their own production company, American Zeotrope. Their first venture was turning Lucas’ student film THX 1138 into a full-length feature film. After being received successfully, Lucas formed his own company, Lucasfilm Ltd., and began writing a film based on his experiences growing up in quiet Modesto. Completed in 1973, American Graffiti went on to win a Golden Globe and was nominated for five Academy Awards. Lucas had now become a recognized name throughout Hollywood.
Lesson #1: Don’t Deny Your Passion
“My first six years in the business were hopeless,” said Lucas. “There are a lot of times when you sit and you say ‘Why am I doing this? I’ll never make it. It’s just not going to happen. I should go out and get a real job and try to survive’.”
Lesson #3: Grow a Thick Skin
“You simply have to put one foot in front of the other and keep going,” says Lucas about encountering pessimism. “Put blinders on and plow right ahead.”
Lesson #4: Be Innovative
“It’s not a business,” says Lucas. “It’s trying to create something interesting that you’re proud of, and try out creative ideas that may seem really off the wall, may work or may not work.” From his films to his technology to his business strategies, Lucas has made a career out of taking risks and being innovative.

Using ‘The Force’: How Lucas Achieved Success
From quiet, humble beginnings in Modesto, California to a multi-million dollar ranch and hub of activity in Nicasio, Lucas has taken the film industry by storm. From his technological innovations to his business strategies to his beloved science fiction androids, Lucas has become a household name and an immortal part of American cinematic history. “Good luck has its storms,” Lucas once said. But, his success has had little to do with luck. How did he do it?
Ten Questions with Kathleen Gasperini
Kathleen Gasperini is the co-founder and senior vice president of Label Networks. We met in May, 2006 at the Surfing Industry Manufacturers Association conference in Cabo San Lucas. Her company helps leading brands such as Apple Computer, Verizon Wireless, Pepsi, Vans, Levi Straus, and Burton Snowboards understand the global youth culture.
George Lucas Quotes
George Lucas Quotes
Small Business Marketing -- Business Lessons Learned in Cabo
The thing about Cabo, Mexico, is you're surrounded by a lot of entrepreneurs. From the people peddling their wares on the sidewalk to the wait staff and crew members serving you (and working for tips), it's a great place to study what to do if you want to put more money in your pocket. Here are 5 things they did and what you can do in your own marketing to increase your sales.
Luman's Law of Change
“If you’re not exploiting change, it’s exploiting you.” –James R. Lucas Steve Forbes says: "Jim Lucas is an internationally recognized authority on leadership and organizational life…You can take what he says to the bank – both figuratively and literally."

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