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calgary Tagged Articles
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From Me to We
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| The Prism Awards |
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Be The Hot Dog Stand - Search Engine Optimization
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| You are far better to relinquish some of your budget to being found than making your website just the prettiest one on the internet.
The term commonly used for this is search engine optimization (SEO), meaning your site needs to be created in such a way that it is search engine friendly and laden with the proper key words. Here are a few quick tips to get your rankings up!
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Are You Giving Up Too Soon
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| He said "Remember, 50% of our results come from the last 10% of our efforts." You would think someone had just given me the hottest new book to read! It was such a powerful way to drive home one of the key reasons companies fail in their marketing efforts. |
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The Greening of Procurement Revisited
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| “In our rapidly evolving capitalist economies, where it is in the natural order of things for corporations to devour competing corporations, for industries to carve up and digest other industries, one emerging form of capitalism with a fork – sustainable capitalism – would certainly constitute real progress.”
From Cannibals With Forks – The Triple Bottom Line of 21st Century Business, By John Elkington (Capstone Publishing, Oxford, 1997)
Do Cannibals With Forks Constitute Progress?
So started the introduction to one of my most popular white papers titled, The Greening of Procurement: How Social Consciousness is Re-Shaping Procurement Practices.
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Other calgary Related Articles
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The Greening of Procurement (Part 1)
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| In my extensive travels to exotic locales (alright Calgary may not be exotic but it is certainly a great place to visit), purchasing professionals who have attended one of my conferences have rarely if ever broached the subject of environmentally friendly (re green) procurement practice.
Burdened by the more pressing challenges associated with unnecessarily complex initiatives that are behind schedule and over budget, one can certainly understand the reasons for the paucity of inquiries.
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Get into the action habit .
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| Are you a do it now person? There is a shortage of leaders who have the ability to get things done, to get results. Most people procrastinate much to often.
When you study both groups of people successful and average you will learn that successful people are active and average people are passive and procrastinate duties until another day. The successful person takes action, will follow through on ideas and gets things done. The average person will delay and find excuse why he can’t.
University of Calgary professor Piers Steel states “In 1978, only about 5 percent of the American public thought of themselves as chronic procrastinators. Now it’s 26 percent.”
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The Small Town Boy Makes It Big: Wilson Finds His Own Brand of Success
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| Realizing that engineering was not really what he wanted to be doing, Wilson went back to school, this time to pursue his MBA at the University of Calgary. He graduated in 1985 and began to work as an investment banker with McLeod Young Weir (now ScotiaMcLeod). There, he was told to "sit down and shut up" in order to learn from those who had come before him.
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Herding Cats and Social Media ROI
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| I was recently part of a social media panel at the first Internet Marketing Conference in Calgary. First of all, respect must be given where it’s due… it was an absolute pleasure to share the floor with some of the brightest minds around including Gillian Muessig, Alli Marshall, Patrick Schwerdtfeger and Doug Lacombe.
One of the topics we discussed was ROI of social media and throughout the conversation, there were a few common threads I will try to distill into a few key points below.
Who are you trying to reach?
This should be the first question to ask yourself. Before you even consider creating yet another DOA twitter account or a Facebook fan page, get to REALLY know your customers. Investing time and effort here early will save you many headaches and barrels of cash later. |
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Truth in advertising. (Believe it or not?)
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| It happened again. While searching for a new investment property – I stumbled across an ‘almost too good to be true’ price for a 2 bedroom condo in Calgary. I poured over the ad several times. I put it aside and came back to it 3 separate days and then made plans to drive 1 hour and 45 minutes to see the condo. |
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look like the website and profile younger
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