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Right and Wrong in the Eye of the Beholder
Do we stretch our own ethics to remain competitive?

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Getting your Foot in the Door - 7 steps to successful cold-calling
The most common concern managers express about their salespeople is that they're not doing enough cold-calling. The reason can often be traced to the fact that salespeople are not properly trained on the how-to's of cold-calling. The result is they use ineffective approaches and frequently get slapped with rejection. So, instead of cold-calling, sales people occupy their time with 'safer' activities like visiting with current customers and order taking. With the huge potential for boosting market share sales through cold-calling, salespeople need these simple step-by-step techniques to dramatically enhance their success ratio.
Cold Calling - Fish or Fowl?
In my last post, I talked about how marketing should be used to create leads, NOT sales reps. But what about cold calling you ask? Cold calling is a sales rep role and responsibility yet it creates leads, right? Wrong. Cold calling is actually a form of Marketing NOT sales, since it creates leads not customers. Unfortunately, cold calling is the most expensive and least efficient method of creating leads that exists.

The Surprising Truth about Cold Calling
Haven’t you noticed that the old "tried and true" cold calling techniques that were once successful in cold calling have now completely lost their effectiveness?

Is a Fear of Phoning Killing Relationships?
It is surprising to note how many people have a fear of calling someone to avoid embarrassment. Too often, it is especially ESL (English as a Second Language) learners who really shy away from calling when they should. This article is about a lost opportunity due to such a situation.

Make Cold Calls More Successful- Stop Focusing on the Sale
All the sales gurus have been teaching for years that you must be enthusiastic and aggressive in cold calling tactics. You’ve been trained to focus on the sale and move cold calling conversations toward a sales conclusion. What would you think if I told you to surrender your sales agenda entirely? The new sales mindset actually does just that. It brings cold calling out of the dark ages where you’re going into battle almost as soon as you dial the phone. It lets you get rid of “pitches” and “strategies” and “closing techniques.” And instead, you can become a real person again.
Practice make perfect when learning how to make cold calls.
I am good at making cold calls. I am so good that I stopped buying leads and started calling from the phone book. I made more sales cold calling the phone book than the leads I paid my hard earned dollars for. My dollars were hard earned at that time. I equate cold calling from the phone book with cold calling door to door. Nevertheless, I reached a point in my development that I enjoyed cold calling the phone book. I had a technique and a script that worked. There was one huge problem with this system and yes it was a system. It was not duplicatible.

Cold Calling
Cold calling is an important part of generating leads for businesses. This guide to cold calling will help you make the most of your efforts on the phone.

Cold Calling Works!
Cold calling is an inexpensive direct approach - cold calling can be an effective and powerful sales tool if it is implemented in the right manner. How well cold calling techniques works depends on how well the salesperson has been trained, and how well the script has been revised. A poorly written sales pitch will drive prospective customers away; however, a well written script will definitely get their attention.
What to avoid when cold calling?
As annoying as cold calling can be, it is a game of probabilities and the more you do it, the more sales you will make. If you are wondering what to avoid when cold calling, here are some hints.

Cold Calling Mistakes: Top Tips To Avoid
When done correctly, cold calling can be an effective sales tool for a business. However, many companies either do not use cold calling, or attempt it ineffectively.

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