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Using Analytics with Direct Marketing to Ride Out a Tough Economy -- Part 2
This is the second in our series of how to be a smart marketers in today's economy. This article talks about the importance of communicating with everyone in your company to ensure that all goals are aligned.

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Are you employing “Happy Campers” or “Grumpy Grouchs”?
We hear a lot about diversity in the Press. What a great country Australia is for embracing all our different cultures and promoting “a fair go”! But diversity at work means a different thing. How good are you at recognising diversity amongst your staff? Do you know what their strengths and abilities are? Can you get the best out of them, thus enabling the business to grow and prosper?
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