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Sales Skills For Service Professionals Part 3
The third of three skills everyone who sells a service needs to develop is the ability to relate moving stories and metaphors.

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Don't expect an invitation to the recovery
When recovery begins, you aren't going to get an invitation, and it's not going to happen overnight. It's a slow process, like watching water boil on a campfire made of sticks and limbs. It won't change while you're watching. But when it does, will you be ready? You can't turn your best efforts at the snap of a finger, you have to be prepared. When new customers start coming and old customers start returning, you're going to have ONE chance, so you better be prepared.

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