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Lesson #4: Build A Brand That Can Stand On Its Own
In both 2004 and 2005, Canadian Business magazine named Tim Hortons the best-managed brand in Canada. Joyce may no longer be with the company, but that honour is in no small part due to the successful marketing strategy that he initiated in the company’s early years. With a focus on grassroots and Canadian culture, Joyce created a brand that has inspired a nation’s pride and has stood the test of time.

Other canadian business magazine Related Articles

Lesson #4: Build A Brand That Can Stand On Its Own
In both 2004 and 2005, Canadian Business magazine named Tim Hortons the best-managed brand in Canada. Joyce may no longer be with the company, but that honour is in no small part due to the successful marketing strategy that he initiated in the company’s early years. With a focus on grassroots and Canadian culture, Joyce created a brand that has inspired a nation’s pride and has stood the test of time.

Bringing Association Teams Together - One Game At a Time!
In this article published in the Canadian Society of Association Executives Association Magazine details tips and techniques for getting teams to work together more efficiently.
Markus Frind makes the cover of Inc.
Canadian entrepreneur, Markus Frind, makes the cover of Inc. magazine
The Internet's Marketing Silver Bullet
Appearing in the Wall Street Journal, Time magazine, Oprah, CNN, or even in a local or regional media outlet can immediately separate you and your business from all of your competitors. Now that you have news coverage you can take that TV segment or magazine or newspaper article and magnify it online via blogs, and social media. This is where traditional PR becomes the Internet’s silver bullet; the most important marketing tool available.

A is for Advertising
When I first started Exceptional Thinking, just about everybody told me that I should do some advertising and to be honest, that’s what I thought I should do too. After all, that’s what businesses do to promote their products and services don’t they? So, dutifully I advertised. First in a business magazine that resulted in nothing, then in a local community magazine – again nothing and then finally (I was learning my lesson at this point) in the local paper. Nothing there either.

Canadian Lease Financing - Maximizing the Benefits!
Lease Financing in Canada -The articles reviews Canadian equipment financing as a key strategy for Canadian business owners, with a focus on ensuring the lease maximizes the unique benefits sought by each Canadian firm .

Factoring in Canada – Working Capital Now
Information on factoring in Canada – How Canadian business can access cash flow and working capital now and how to get the right facility for your Canadian business

Working Capital Financing Ideas You Hadn’t Even Thought Of !
Realistic Canadian business Financing Alternatives ;Information on options available to Canadian business owners and financial managers for working capital financing . Updated commentary on a Canadian business financing article that provides relevant information for Canadian asset financing.
Why Asset Based Lending is the Business Credit You Will Ever Need
Information on an asset based lending solution for business credit for Canadian business . How does this facility work, why is it different from the bank, and why hasn’t your firm considered this type of Canadian business financing .

5 creative ways to pitch print magazines
Try to get a magazine editor to read your pitch can be a struggle sometimes. These are some creative ways that may help guide you to a placement in that magazine you've been trying to land for the past year.

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