Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

cannon fodder Tagged Articles



To Make Money OnlineStart By Giving Away The Farm
A lady asked me the other day how to make money online. She worked for a fairly stable company, but she was truly concerned about everything from the high prices of gas, to potentially devastating election results, to all of the frightening financial failures making headlines this week. She said to me, "I'm all alone in the world. I don't know what I would do if I lost my job." I knew exactly how she felt because I have "been there...done that" and so I spent about two hours telling her how to make money online. ...And it all starts and ends with the word "Free."
Free Website Promotion for the Beginning Entrepreneur
The Internet provides the level playing field of which the small business owner dreams, and that goes for offline as well as online businesses. Free advertising opportunities abound in the virtual world, you just need to know where to find them.

Other cannon fodder Related Articles

It's Easy Being Green
'Think global, act local' is the catch-cry of Adelaide-based environmental biologist and author, Jean Cannon. Her new title, It is Easy Being Green: Simple Steps To Help Your Business Help The World outlines simple steps to assist small to medium-sized businesses meet their environmental impact targets.

Private Equity Lessons for the Startup or Entrepreneurial Company
The November issue of the Harvard Business Review poses a tough question to the management of public companies: “What If Private Equity Sized Up Your Business?” The question comes on the heals of recent revelations that public companies are facing increased scrutiny by Private Equity funds both favorably as, for example, an acquisition target or adversely, as a mismanaged and underperforming asset in need of reform. The article goes on to identify five trends that develop when Private equity gets involved. The purpose of this article is to highlight the premises upon which these five trends are based. Understanding this premise will lend valuable insight and strategic fodder for Start-up or Entrepreneurial companies as well as seasoned businesses.

The Messaging Mess: Billions Wasted Annually on Bad Messaging Separate Your Messaging to Dramatically Improve Sales and Marketing Effectiveness
There is a gaping problem in current sales and marketing practices. “The bad news is that U.S. companies are wasting more than $40 billion annually by not effectively differentiating their sales messaging from other messaging types,” says Cannon. “The good news is companies that do successfully implement great sales messaging experience increases in marketshare, revenue and net income of 15% to 25% or more.” Backed by independent research, the information in this article will help business executives quickly learn how sales messaging differs from other types of messaging, suggest a simple way to test if their firm is suffering from bad messaging and provide recommendations for how they can take the first step toward solving the messaging mess.
Gold and Silver Bullets: Critical Messaging for Successful Investor-Funded Firms
Too often, companies use the same set of words and ideas in their attempts to win buyers as they use to win investors. But this approach fails to address key questions — and can cause firms to flounder. There is an efficient and effective way to increase profitability and avoid dissolution — through the use of Gold and Silver Bullets. The Gold-and-Silver-Bullet methodology demands clear, separate, and fully articulated answers to different types of stakeholder-questions. This helps companies gain secure footing with investors and customers alike, increasing valuations and accelerating sales cycles. Cannon offers groundbreaking advice and practical solutions that help firms evaluate and adjust blurred me
How do Churches Cope with the Recession?
Some scoffers find it hard to believe that churches not only get through hard times but that they actually grow in members and tithes and “donations” from existing church members. The press has always been antagonistic towards the Christian church so what I say here will probably be fodder for some good laughs for non-believers, but I will say it anyway. It is not their favor that I seek.
The Secret Ingredient to Achieve the Best Demand Generation Results: Marketo's Thought Leadership Interview with Michael Cannon
One of the greatest opportunities to generate more revenue from one’s marketing and sales investments is to improve the nurturing, scoring, handing off, and tracking of leads as they move through the marketing and sales funnels. The secret sauce for dramatically improving the results of these demand generation activities is a new category of Sales 2.0 software called marketing automation, of which Marketo is the fastest-growing. In this interview, Jon Miller, Marketo’s VP of Marketing, talks with Michael Cannon, CEO of the Silver Bullet Group and an expert on messaging effectiveness and on how companies can use sales messaging to get the highest ROI from their demand generation investments.

Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Selling with Humor (and a Sorry Butt)

An Intelligent Contact Sheet
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.