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The Truth About Technology
You’re aware, as all guerrillas are, of how technology can strengthen your marketing. You’ve also got to be aware of its limitations and of the new advancements that are taking place at breakneck speed. Don’t let those advancements overwhelm you. Very little becomes obsolete, but nearly everything becomes improved.
92% of Executives Are Weak on Oxygen
Shallow breathing causes a weak immune system and permits access to diseases.
The Apprentice - The Fired Duo
Be warned – this posting reveals who has been ‘fired’ from the seventh episode and the rest of the post is only my observation and opinion based upon 60 minutes of edited TV, nothing more.
It's Easy Being Green
'Think global, act local' is the catch-cry of Adelaide-based environmental biologist and author, Jean Cannon. Her new title, It is Easy Being Green: Simple Steps To Help Your Business Help The World outlines simple steps to assist small to medium-sized businesses meet their environmental impact targets.

How to Keep Friends in the Competitive Work at Home Business Online Market
How do you make and keep friends in the work at home business online market? There are so many people that you come in contact with, but there are some in opportunities that you are a part of that cause a connection...

Other cannon Related Articles

It's Easy Being Green
'Think global, act local' is the catch-cry of Adelaide-based environmental biologist and author, Jean Cannon. Her new title, It is Easy Being Green: Simple Steps To Help Your Business Help The World outlines simple steps to assist small to medium-sized businesses meet their environmental impact targets.

The Messaging Mess: Billions Wasted Annually on Bad Messaging Separate Your Messaging to Dramatically Improve Sales and Marketing Effectiveness
There is a gaping problem in current sales and marketing practices. “The bad news is that U.S. companies are wasting more than $40 billion annually by not effectively differentiating their sales messaging from other messaging types,” says Cannon. “The good news is companies that do successfully implement great sales messaging experience increases in marketshare, revenue and net income of 15% to 25% or more.” Backed by independent research, the information in this article will help business executives quickly learn how sales messaging differs from other types of messaging, suggest a simple way to test if their firm is suffering from bad messaging and provide recommendations for how they can take the first step toward solving the messaging mess.
Gold and Silver Bullets: Critical Messaging for Successful Investor-Funded Firms
Too often, companies use the same set of words and ideas in their attempts to win buyers as they use to win investors. But this approach fails to address key questions — and can cause firms to flounder. There is an efficient and effective way to increase profitability and avoid dissolution — through the use of Gold and Silver Bullets. The Gold-and-Silver-Bullet methodology demands clear, separate, and fully articulated answers to different types of stakeholder-questions. This helps companies gain secure footing with investors and customers alike, increasing valuations and accelerating sales cycles. Cannon offers groundbreaking advice and practical solutions that help firms evaluate and adjust blurred me
The Secret Ingredient to Achieve the Best Demand Generation Results: Marketo's Thought Leadership Interview with Michael Cannon
One of the greatest opportunities to generate more revenue from one’s marketing and sales investments is to improve the nurturing, scoring, handing off, and tracking of leads as they move through the marketing and sales funnels. The secret sauce for dramatically improving the results of these demand generation activities is a new category of Sales 2.0 software called marketing automation, of which Marketo is the fastest-growing. In this interview, Jon Miller, Marketo’s VP of Marketing, talks with Michael Cannon, CEO of the Silver Bullet Group and an expert on messaging effectiveness and on how companies can use sales messaging to get the highest ROI from their demand generation investments.

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