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Are You a "Brand Behind a Brand?"
Normally, when people hear the term “brand” they immediately think of popular consumer goods and services . . . Coke, Tide, Sony, Apple, Nike, Verizon, and the like. Here at Delia Associates, our definition of brand goes farther and wider. We define a brand as “a unique entity.”

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Finding Your Right Course
1 Over 200 years ago, Captain Cook, in the middle of the vast Pacific Ocean, with only a compass, and the stars to guide him, must have asked himself these 4 questions:

PROPOSAL WRITING STAY ON TARGET PROPOSALS WITH FOCUS WIN NEW BUSINESS
By Mike Schultz Like a Poor Marksman You Keep…Missing…The Target! - Admiral James T. Kirk If you don't know your destination, any road will get you there. When prospects for your services ask for a formal proposal, they are telling you their desired destination: a business relationship with you. And they're asking you to answer the question, “What road do we take to get there?” Since it's your job to give directions, you want to tell them the straightest, shortest, and easiest route. After all, you don't want them to get lost along the way, or so tired on the path that they give up before they get to the end.

Five Ways To Promote Your Business During Lunch
When you’re the owner of a small business and captain of your own ship, money is tight and every minute counts so you need to maximize both time and money to the fullest. I am here to tell you how to Market Your Business During Your Lunch Hour.
How by Being Captain Focus It Instead of CaptainWing It Will Increase Sales Even When Cold Calling
Today, it happened again, another cold call disaster by a Captain Wing It who called me attempting to sell me his services. Then after his poor sales performance, he had the audacity to ask for me to make some referrals. Has this ever happened to you?

Two Important Qualities
There are a lot of similarities between business and baseball, and in ways they are interchangeable. I played baseball in high school and became captain of the team. I learned a lot about how teams can excel with the right leadership and with regard to the specific talents of each player. It was a great education.
8 Great Tips For Managers - To Manage Your Time Effectively
'Time, the final frontier', as a manager Captain Kirk might have said! We have as much time as we might need at any point, but the truth is we sometimes have to look at how we use it in a different way. Here are 8 ideas that might work for you...
ENGLAND: NEW LEADERSHIP.
Did you hear the world cup-winning captain of England’s Twenty20 cricket side, Paul Collingwood, in his post-match interview? Having just beaten Australia, Collingwood was asked what had led to England’s triumph. His reply contained comments that immediately caught my attention:
Captain Richard King
The history of King Ranch in Texas has always interested me. Writing this short article for my employer's (Mazon Associates, Inc.) November 2010 newsletter, Building Bridges, was an excellent opportunity to research and share the background of Captain Richard King and how he started King Ranch. Thank you for reading!
Are You Firing On Your Prospects In Your Quest to Increase Sales?
Some sales people engage in fire first with their approach when contacting new prospects. This has them behaving like Captain Wing It and fails to increase sales.

Reflection and Renewal
During the 18th century, two explorers set out with small flights of ships to find the fabled Northwest Passage that cuts through the Arctic Circle across the top of North America connecting the Atlantic and Pacific Oceans. It was widely agreed that the first to discover this elusive passage to China and India would find fame and fortune. Captain John Smith was bold and impatient. He believed that speed was critical to winning the race against the competition led by Captain Henry Jones.
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