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Sales VP's and Marketing VP's - Should the Roles be Combined?
Pete Caputa pointed me to an article on the Revenue Journal Blog about why you should combine the VP of Marketing and VP of Sales Roles and what the sales part of that role should be. Zhivago says that the VP should be a marketing person and goes on to explain why. Well she's wrong!

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Sales VP's and Marketing VP's - Should the Roles be Combined?
Pete Caputa pointed me to an article on the Revenue Journal Blog about why you should combine the VP of Marketing and VP of Sales Roles and what the sales part of that role should be. Zhivago says that the VP should be a marketing person and goes on to explain why. Well she's wrong!
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