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Target Marketing Lesson from My Teenage Daughter
It’s so important to target your marketing toward the specific group of people who might buy from you, rather than too broad a group of people. How do you do this?
Ten Tips for Selling in a Down Economy
Whether we are really in a bad economy or just think we are in a bad economy, companies are cutting their budgets. Often times, marketing budgets are the first to be cut, which can spell doom to people who sell advertising, media and sponsorships. No matter what you sell, the following ten tips can help you overcome the challenges of today's economy.
Caring
No organization cares about you. Organizations aren't capable of this.

Other car dealer Related Articles

What Counts Most
You'd think investors would rate superior performance as the most important factor in choosing an investment dealer.

Are you Untouchable
In January 2003 The Cleveland Plain Dealer ran this headline – “Ohio lost 200,000 manufacturing jobs”. They blamed competition from India and China.
CONSUMERISM
LET THE DEALER BEWARE
Using the web to drive sales
This article is a short but illuminating example of how a car dealer has used Google to their advantage.
Mr. Grumpy
Unreasonable joy and happiness came to me on an ordinary day, an unremarkable day, when I was playing poker. The clatter of chips and the shuffling of cards played background music to the conversation of the players. Now and then, the dealer would call “Seat open!” and a floorman would escort another player to a table....
Dealer Incentive Programs
You hear about them on the television all the time, mostly with cars, but not always. Still, what is a dealer incentive program and how could one possibly benefit you? To be perfectly honest, and I can be because I'm not selling you anything (wink) the term dealer incentive program is a little more broad than getting cash or prizes for buying something. In a very real sense a dealer incentive program can bolster sales, reduce sales costs, reward loyalty to your brand and help launch new products. From a pretty simplistic standpoint, let's look at all four of these.

Who Should You Use to Raise Your Capital?
Caution! It may be illegal to compensate a non-licensed broker/dealer.
As clear as mud
I was recently car shopping for a 4WD for my partner, Kellie. Looking for a good deal we went into two competing dealers situated near each other. The first was a KIA dealer and the second, Holden. With less than a kilometre separating the two yards, my experience between them dealers could not have been further apart.
Create A Customer Financing Program For 10 Cents! Looking for Canadian dealer / vendor funding For Your Clients? Here’s How!
Information on the benefits of a customer financing program for Canadian companies who wish to implement a vendor funding program for their client base . Dealer /cust. Finance pays off !

Improve Channel Partner Performance - How to Engage and Collaborate With Partners to Improve ROI
Manufacturers, in their quest to increase the brand loyalty and mind share of dealer employees, look for ways to increase dealer engagement and collaboration. Engagement is the employee's positive emotional attachment to the organization. Collaboration is the ability of the dealer employee to interact with both manufacturer and other dealers for problem solving and best practices ideas. If you can do a better job of engaging and collaborating with your dealers, they will do a better job representing your brand and selling your product, increasing your return on investment (ROI).
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