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The Nine Best Story Lines for Marketing
Lois Kelly is the author of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing. This is her explanation of the top nine types of stories that people like to talk about. If you’re pitching your company to investors, customers, partners, journalists, vendors, or employees and you don’t use at least one of these story lines, you probably have a problem. And most likely you’re too close to what you’re doing, so you think that you’re uniquely “patent-pending, curve-jumping, and revolutionary.” :-)
Auto Stocks In The New World
It was quite funny when Obama joked about how the magazine “Car and Driver” named him the “Auto Executive of the Year”.  Then Obama announced that the autos would need to meet stricter emissions standards. He won't be auto executive of the year anymore...

Selling With Stories - A Powerful Sales Tool
The key to succesful sales is to really engage with your clients - to move them emotionally, not just rationally. And perhaps the best technique to do this is the use of stories.

Other car manufacturers Related Articles

Vertical Marketing vs Horizontal Marketing Which is right for you
How do you define vertical and horizontal marketing? Vertical marketing is a term used to define a company's approach towards targeting that focuses on specific industries. For example, a software vendor might say "We concentrate on the following vertical markets: wood component manufacturers and thermoformed plastic manufacturers."

Own a Pet Care Franchise
According to the 2007-2008 National Pet Owners Survey conducted by the American Pet Products Manufacturers Association, Inc., 63% of U.S. households own a pet, which equates to 71.1 millions homes. In 2006, 63% of U.S. households owned a pet as compared to 56% in 1988.
Strategic Marketing Success for Distribution Retail Service and Manufacturing Businesses
Presents the common marketing strategy errors made by various types of businesses, and how to avoid them. Business types include distributors, services businesses, manufacturers, and retailers.
Smart Phone Security
Many people have had difficulty understanding how to best protect their smart phones from being hacked. Smart Phones were introduced as being able to simplify your daily life, and the demand on the manufacturers was significant enough to ramp up production on the devices, but not on the security used in the devices.

Good News About the Economy Positively Impacts the Sales Force
The word from clients so far this week is that manufacturers are taking projects off of hold and releasing money - even in the automotive industry! That too will trickle down and impact everyone else over the next six months...
Australian businesses look for efficiency gains by investing in automation technologies
Australian manufacturers are still investing heavily in 2010 despite the end of the Federal Government’s special investment allowance in 2009, with the focus now on automation to make themselves more efficient and profitable.
STRATEGIC PURCHASING by HARVEY SCHILLER
The economic environment is very difficult with strong competition and cost conscious customers. Manufacturers must find ways to become more efficient and to reduce input costs. Clearly raw material sourcing and purchasing is a huge opportunity.
How Win-Win Strategies Can Reduce Risk by Lowering Chances of Competitive Retaliation
Traditional models of competition may be dead. Sometimes we need to focus on creating systems where our competitors will benefit as well. Research by Brandenburger shows a number of industries such as automobile manufacturers who have not only prevented competitor retaliation but even got competitors to stand by them.
Retail Coupons and Retail Product Sampling Strategies
When consumer goods manufacturers want to boost sales, move inventory, launch a new product or any of a number of other marketing goals, retail coupons and retail product sampling strategies are often what they turn to.

Are you an amateur or a professional?
Over the years I have had the privilege to ride with a number of reps both from manufacturers as well as distributors. Those ride-alongs and these columns in Vet-Advantage plus the weekly sales tips are designed to help more amateurs move up into the professional ranks. A recent extended trip into the field provided me with a stark comparison that I would like to share with you.

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