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Brainstorming a New Business Concept
Learn how idle conversation sparks an idea that transforms into a possible new business opportunity for Direct Marketers.

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Mona Lisa Your Branding
Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs? And can you play Scrooge with your budget, yet get huge branding mileage? And if so, how? Read on and find out how you can be a Leonardo Da Vinci with your brand!
Neon Hypocrisy
Many organizations have a value that states "employees are our most important asset." The value hangs in the lobby on a plaque, but it is not reflected in the actions of leaders, so it shines like a neon sign that lowers trust. This article suggests some things that can change the pattern.

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