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How guerrilla advertising can build business without breaking the bank.
If you're like most small businesses, you know you need to advertise to build business, but it's hard to advertise when money is tight. That's where guerrilla advertising comes in. Guerrilla advertising (sometimes known as "guerrilla marketing") is about using the resources you have at your disposal to build business. This article gives you some great ideas on how to utilize what you have on hand to help grow your sales.

Marketing No No's - Don't Make These Mistakes!
You've got your business set up and running and your first enquiries start coming in. Now is not the time to sit back and relax – you need to stay ahead of the competition and constantly research your market, honing and tuning your marketing. Here are some things that you should absolutely definitely not do.
The Clock Starts Ticking - How not to bomb out with waiting customers
If you ask your customers, “Do you feel more time-poor or money-poor,” the answer almost always is time-poor.

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Meteor Showers
My alarm sounded at 4:15 am, and I startled out of bed. "Why Am I Here?" I asked myself. "Oh yes, the Meteor Showers. They are supposed to be this morning," the answer came quietly. I checked my bedroom window for a preview. Couldn't see a thing. "Must be cloudy," I imagined, "I'm going back to bed," I told myself.

Anywhere Computing Opens Endless Possibilities …
Possibilities to Data Loss. "Never trust a computer you can't throw out a window." -Steve Wozniak
Copying Success: How Orfalea Turned Paper into Power
“Keep your nose in the window long enough, and they are going to let you in.” That is Orfalea’s advice to up and coming entrepreneurs; he got in and he has not looked back since. But how did his hyperactive dyslexic who flunked two grades in school turn his condition into a recipe for success?

The Wrong Things
Close your door. Turn off your computer monitor. Sit quietly and look out the window. Now - ask yourself the following question: "How much time do I spend on the wrong things each day?"
ENHANCING YOUR DISPLAYS
Great information about window and interior display for stores.

It's always about productivity
The US lost 2.5 million manufacturing jobs from 1994-2004. Does that mean I should jump out the window? Or is it a cause for celebration?

Equity Markets are a Farce!
What drives an investor to buy a stock? Is it the fundamentals? The technicals? A combination of the two? Well I’m not quite certain anymore. You can basically throw all of the textbook answers out the window when it comes to today’s equity markets. Why do I say that? Because I believe that the only thing that is driving this market is the notion that the government is going to bail out everyone and their brother.

The #1 Thing You MUST Do If You Attend Events
If you're going to spend the money to go to events, this is the Number One thing you MUST do or you're just throwing money out the window.
Tips for Effective Appointment Setting
It does take a lot of effort and patience just to get connected to your prospect and when someone answers the phone it is probably the only window of opportunity that you surely would not want to miss. Good first impressions last, so here are the steps you need to take for your effective telesales efforts.
Franchisees and The 90 Day Window
One thing I've learned after a long career in the franchise industry, is that there is approximately a 90 day period for an effective franchisee start-up. There are some exceptions to my 90 Day Window rule, however, in most cases it applies.

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