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Lesson #5: Stick To Your Guns
Rare is the entrepreneur who has achieved success by simply following the advice of others. Being willing to make unpopular decisions and having the resolve to stick to his decisions even in the face of doubt and criticism was what propelled Hershey to success. His choices were often questioned for their business sense and were thus not always popular with everyone from his wife to his advisors. But, in true entrepreneurial fashion, Hershey stuck to his guns.

Jennifer Lopez Hair
She isn’t just a trendsetter when it comes to her music, her dance moves, or the clothes and jewelry she wears. Tips on how to get that Jennifer Lopez hair for the everyday woman are some of the most sought after tricks in the industry. Indeed, her tremendous success seems to owe itself in large part to the bobs that can be found atop the Latin diva’s head.

Starbucks Used To Be A Small Business
When our forefathers arrived on this continent they brought with them a vision of a new world with thriving commerce and raucous marketplaces. No matter what the media may be pushing on us about the economy, the vision of our predecessors is just as alive today as it was a couple centuries ago. If you don't believe it, then kick yourself next time you're standing in line at Starbuck's waiting to pay $4 for a cup of coffee.
Energy suckers vs Energy feeders.
The biggest source of energy suckers in your life is yourself. You are the one cutting corners by not respecting your own needs, eating well, exercising or making time for fun in your life. Anything that takes the fun out of your life is an ‘energy sucker’ and anything that puts the fun back into your life is an ‘energy giver’ and feeds you energy. Identify your ‘suckers’ and replace them with ‘feeders’ that feed you with energy and enthusiasm.
Productivity through Chocolate Reflections
So there I sat, staring at the candy and trying not to open the first one. (My will power diminishes after eating one.) Of course, I gave in and ate my first one. I was surprised to see that on the inside of every wrapper are little messages. It is like a chocolate fortune cookie! With every one I opened, I found another productivity thought. "Get Your Feet Massaged" Now doesn't that sound wonderful? Chocolate and a massage! But there is a productivity thought here. So many of us work and work and never take time out to recharge. That is what this message is telling us.

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Sweetening The Deal: Hershey Tries Chocolate
Back at home in Lancaster, Hershey had no capital to start another business, but he still had the vision and the determination. He managed to convince a former employee, Harry Lebkicher, to back his venture financially. Soon thereafter, his mother’s family also came on board. This support allowed Hershey to begin experimenting once again. In a short time, Hershey had perfected a recipe he called ‘Hershey’s Crystal A’, a caramel candy made with the secret weapon he had learned of in Denver: fresh milk.

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