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Sweetening The Deal: Hershey Tries Chocolate
Back at home in Lancaster, Hershey had no capital to start another business, but he still had the vision and the determination. He managed to convince a former employee, Harry Lebkicher, to back his venture financially. Soon thereafter, his mother’s family also came on board. This support allowed Hershey to begin experimenting once again. In a short time, Hershey had perfected a recipe he called ‘Hershey’s Crystal A’, a caramel candy made with the secret weapon he had learned of in Denver: fresh milk.

Lesson #2: Try And Try Again
When Hershey first tried his hand at entrepreneurship, it seemed he would forever take after his father, with one failed business attempt after another. Although he had determination and ambition and he had begun working towards his dreams while he was still a teenager, Hershey found himself unemployed and nearly bankrupt by the time he was 30.

Lesson #3: Go On A Quest For Quality
“Give them quality,” said Hershey. “That’s the best kind of advertising in the world.”

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