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The Chill Out Rules to Successful Selling
Research your customer before engagement, search their website, look for key activities and important area's of their business. Take notes of the key people and what they want to achieve. Unfortunately we tend to engage our customers without being fully prepared, it's not surprising that we hit barrier's during the sales call. once you have researched well you then need to use the chill out rules below.

Other cardinal sin Related Articles

The Small Business Owners Path of Least Resistance
Recently, I was sitting having my morning coffee, calmly looking out the window enjoying the thick cluster of oak and pine trees in my back yard. The sun was peeking through the dense leaves, and a stunning red cardinal was perched on a branch. It really felt like heaven and I felt momentarily grateful for the journey that had brought me to that moment.
SWOT Analysis: How to Avoid the Really Big Mistakes
Many entrepreneurs and small business owners commit a cardinal business sin every day: They make decisions without doing adequate homework. The best "homework" a small business owner can do is what's called a SWOT analysis. This is a proven strategic planning tool that gives an organization critical visibility into its internal Strengths and Weaknesses and its external Opportunities and Threats.
Effective Listening: Part One
“I listen fine. It’s everyone else who has a problem.” Unknown, unsuccessful, entrepreneur One of the cardinal rules of business is listen to your customers and most businesses hear their customers. However, only a few successfully interpret what their customers are saying. So the issue is not listening to “hear” but listening to “understand”.

3 Rules for Integrating New Employees into the Workplace
There are certain cardinal rules to follow and they are as important as filling out the required forms for insurance and all the other parts of business. There are emotional factors at work whether you want them to be or not. If you tackle these areas you are guaranteed to have a better chance of new employees ready to sprint from the starting gate.
Enterprise Myopia: Is Customer Value Being Overlooked?
Is your organization’s strategy overlooking the most important stakeholder – your customers? With some simple but elegant changes to the strategic planning process, businesses can avoid committing this cardinal sin. By refocusing business strategy on value creation for the end-customers, organizations can avoid business myopia and blind spots that mask the slow erosion of competitive advantage they may have enjoyed in the past. This article addresses the key challenge of keeping the customer in mind when setting strategic and operational goals and offers concrete approaches to accomplishing customer-centric planning from the business and technology leader’s perspective.

Effective Listening Skills
"I listen fine. It's everyone else who has a problem." Unknown, unsuccessful, entrepreneur One of the cardinal rules of business is listen to your customers and most businesses hear their customers. However, only a few successfully interpret what their customers are saying. So the issue is not listening to "hear" but listening to "understand".

4 Rules For Ultimate Sales Success
What’s the one word sales professionals try to never, ever say? This single word unlocks all of the 4 cardinal rules to achieve ultimate sales success. Find out here…
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