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Guerrilla Television
Television time is more inexpensive than ever. It can also be more effective than ever if you understand it. This column will help.

Overcoming the riskavoidance
Today the incredible woes of our economy have shown how we have become addicted to “stuff”. As we accumulate more and more stuff, we are continually inundated with marketing from businesses teaching us what we have is never enough. In order to be happy we need to go out and buy more. So we do. Eventually came to the point of cheaper credit allowing us to borrow more money with the notion of paying it back later. And then we lost control. while credit is tightening all around us and sales slumping in almost ever sector in our economy. “… the underlying reality endures: after two decades in...extraordinary surges of borrowed money...a new era of risk-avoidance appears at hand.”Peter S. Goodman, 6.5% Out of Work, The New York Times, Saturday, November 8th, 2008, p. A20. How to become successful in this “post-stuff” world,

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