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Estee Lauder Beautiful
It may be one of the greatest ironies of the beauty industry that one of its key shapers in the 20th century actually wished there had been no need for the industry or a demand for the products she was creating to exist. Today, Estee Lauder Companies are responsible for more than half of the sales of beauty related products throughout the U.S. However, according to its founder Estee Lauder, beautiful women were those who understood that beauty wasn’t in the skin creams they applied or the scents they wore, but rather that it was in their attitude; the world could tell when women felt beautiful on the inside.

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