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Bola Atta, Editor-in-Chief True Love West Africa, Personality of the Month!
Fashion icon and Editor-in-Chief for Vogue, Anna Wintour, is one personality that helped raise the profile of fashion/lifestyle magazines from mediocre to excellent. In Nigeria, Bola Atta, Editor-in-Chief for TRUE LOVE West Africa Magazine a subsidiary of South Africa's Media24 Publications, has had the same effect. Atta through her management of TRUE LOVE West Africa has succeeded in raising the bar of fashion and lifestyle magazines in Nigeria from mediocre to superior quality, commanding millions of loyal readers. Her hard work, brilliant creative vision and managerial skills earns her Ladybrille®Nigeria Personality of the Month for August. Read on as we delve into media/publishing in Nigeria and of course reveal a lot more in our exclusive about the seemingly mysterious brilliant Ms. Atta!

Why Press Kits can Backfire
Press kits can be effective, but only if they're used sparingly and shrewdly. Don't inundate the media with information, and if you've hired a firm, don't give them carte blanche in the matter.
Powerful Strategic Networking Questions From Your Strategic Thinking Business Coach
Networking is an important and absolutely critical activity for business marketers and sales people. People who have the ability to network strategically will always enjoy a competitive advantage in business. Are you comfortable in a networking role? Are you striving to be the best you can be when it comes to networking? What is one major thing you can do to ensure you will be successful at networking? Your Strategic Thinking Business Coach believes the number one thing you should become is a master at asking questions. There is so much power in the ability to ask the right questions and Your Strategic Thinking Business Coach has developed a list of ten (10) powerful strategic networking questions for you to use in any business or social setting to open valuable conversation.

Other carte blanche Related Articles

Why Press Kits can Backfire
Press kits can be effective, but only if they're used sparingly and shrewdly. Don't inundate the media with information, and if you've hired a firm, don't give them carte blanche in the matter.
FEE Fi Fo
If you have flown recently you have been bombarded with the airline’s new pricing strategy, a mutating “ala carte” menu of unbundled services in an age of bundling. I prefer to call it “un-bungling”. The published fares on the web seem reasonable and enticing but that’s where the fun begins and ends. Once you click to buy, enter the “Fee Demons”. The official names are the Federal Segment Tax, Airport Facilities Charge, and September 11 Security Fee. Obviously this is a form of government taxation that if included in the fare would make it less attractive to the potential flyer. Your airline ticket now resembles your phone bill with it’s array of “after the facts tax”.
5 Tips for Writing Quick-Read Copy
Click here. Buy now. Free trial offer. The world of advertising is full of short and snappy copy promising instant gratification. After all, most prospects simply don’t have time to read thoroughly. They skim. They glance. But if you’re betting they’ll wade through long paragraphs of narrative copy, it’s time to adjust your expectations. Your copywriting must be clear, compelling, and to the point. These days, the best copy is served a-la-carte, allowing readers to sample one message here, taste another message there. Which leads us to the most important rule in writing copy that sells: Make it “digestible.” Rely on headlines, subheads, captions, and bullet points – short snippets of copy with key nuggets of messaging. Long blocks of copy tend to overwhelm readers. They snooze, you lose.

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