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The Cost of Creativity
Sometimes the most dangerous threat to a software project is another bright guy with another bright idea. The problem is that sometimes bright ideas cost too much to execute. Here's a look at some of the questions that should be asked whenever a new "bright idea" is proposed. Knowing what questions to ask, and how to listen to the answers, could save you a lot of money.

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STRAIGHT TALK ABOUT PUBLIC RELATIONS FEES, SERVICES
A frequently published author on management, marketing and communications, Andy Marken, president of Marken Communications Inc., strips away the rhetoric and mystery that often surrounds the public relations field and discuss the art and science of PR efforts and activities in terms corporate management understands... price/performance and return-on-investment.
Lesson #1: Don’t Compromise
At the very first audition of “American Idol”, fellow judge Paula Abdul got her first taste of what it was like to work with Cowell. Following a terrible performance by a young contestant, Cowell responded with one of his trademark criticisms. “My jaw literally – like a cartoon – must have hit the table,” recalls Abdul. She proceeded to tell Cowell that he could not talk to people that way. Cowell responded that indeed he could. Abdul countered, saying he could not talk to Americans that way. Cowell said that he could and he would and the conversation abruptly came to an end.

Lesson #5: Create the Market Where There Is None
In 1950, the Tokyo Telecommunications Engineering Corporation had a problem on their hands. Morita and Ibuka had finally conceived and designed Japan’s first tape recorder by grinding up magnets and sticking the powder to strips of paper that they had covered with rice paste. The product worked, and they believed it had great potential, but as of yet, there was no demand.

Sales Techniques - Selling Benefits
Sell the Sizzle, Not the Steak. This point became overwhelmingly clear recently while eating at a local Mexican food restaurant here in Texas. Someone had ordered Fajitas. It was interesting to note that as the waiter brought out the plate of sizzling beef strips, all the heads in the room turned to notice what delicacy was heading their way. Hence the statement “Sell the sizzle, not the steak.” Steaks had no doubt been brought to various tables with little or no fanfare. However, when the Fajitas entered the room, everyone took notice. You may ask what this has to do with sales. It’s a question of selling

Snakes in a Playpen: Why U.S. Policy Regarding H-1B and EB-5 Visas is Outdated and Ineffective
In an earlier post from the spring I had talked about the manner in which inspiration usually hit me in terms of ideas for the articles that ultimately find their way to the pages of this as well as other blogs. I had bemoaned the fact that at the time I had not yet incorporated into the creative process the practice of carrying a pen and paper, without which to jot down the ideas I found the exercise of remembering these flashes of inspiration tantamount to the old Larson cartoon with the playpen of snakes.
Just Say Yes for Success
Successful people commit to taking personal responsibility for creating their personal and professional success. You can demonstrate your personal commitment to your success by adopting the motto "Just Say Yes!!!" When people ask for your help, give it to them willingly and pleasantly. You'll gain a reputation as a team player -- someone who is willing to pitch in and do whatever it takes to get the job done. A "Just Say Yes!!!" attitude is rarer than you might think. Sunday's Dilbert cartoon illustrated this point perfectly. By saying yes -- and delivering, you will set yourself apart from others and demonstrate your commitment to your career and life success.
The Only Way To Have Real Employment Security
Self-employment is the only option available to protect your personal and financial wellbeing regardless of the condition of the economy. Working for someone else strips you of the tremendous power you have over fate. You become a passive player in your own life; success suddenly becomes a question of whether you get lucky or not. Self-employment is your ultimate leverage with which you can take back what’s rightfully yours-the power to set your own destiny.

What People Say to Dogs!
Communication is the key to most success in todays challenging business environment. It doesn't have to be hard, in fact we can sometimes learn from the cartoon section of your local newspaper. Using one as an example, we will discuss four easy Rules of Communication to use when working with any prospect or customer. And come to think of it, the rules apply when communicating with anyone on any level.
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