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Two Questions That Matter Most
When you consider writing marketing copy, throw out all your notions about features and benefits, riveting, detailed descriptions and techno jargon and focus on answering the only two questions that really matter - and do it before you pass go.
Is Your Purpose Patent Still Pending?
Lots of business owners sit around the office tinkering with the notion of that one great innovation to be patented on the road to riches. Well, I think we’ve all got a patent in us but, for many, that patent remains forever pending. The patent I’m referring to is the “purpose patent” – your personal connection to work the serves a deeper purpose. That patent doesn’t need approval from the USPTO, it only needs approval from you.
To Real Leadership, Alignment is Everything
It's easy to talk about change, because this makes us feel good. But it's hard to actually change, because changing is difficult and can make us feel bad. Great leadership finds a way to pull people together around a few great, unifying ideas that will allow them to go beyond surviving change, and creates an environment where change can be welcomed and exploited for the common good.
Sales Training – Salespeople Add Four Stars To Your Own Movie Premier
Virtually all selling has that initial contact between the salesperson and the prospect. Whether you sell business to business or business to consumer, whether the prospect initiates the contact or the salesperson does, this is the time to premier your own movie.
Your Own Personal Big Give
Have you ever considered the awesome power of the Law of Attraction? It can manifest so many great things in your life. Have you ever considered using it to help others? Does it work that way? Can it work that way?
Entering 2008 Thriving not Just Enduring
Dear Jane, What do you mean by “endurance” and what’s wrong with it? I always thought enduring was a good thing. As we approach a new year, determined to make and keep our New Year’s resolutions (this time), I want to encourage you to resolve to thrive, not just endure. When I’m interviewed on radio or TV, I am always asked what the distinction is. I use an analogy taught to me by one of my mentors, Brandon St. John, some 25 years ago. When I saw it used in Al Gore’s, “An Inconvenient Truth,” I was both surprised and pleased.

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Lesson #1: Don’t Compromise
At the very first audition of “American Idol”, fellow judge Paula Abdul got her first taste of what it was like to work with Cowell. Following a terrible performance by a young contestant, Cowell responded with one of his trademark criticisms. “My jaw literally – like a cartoon – must have hit the table,” recalls Abdul. She proceeded to tell Cowell that he could not talk to people that way. Cowell responded that indeed he could. Abdul countered, saying he could not talk to Americans that way. Cowell said that he could and he would and the conversation abruptly came to an end.

Snakes in a Playpen: Why U.S. Policy Regarding H-1B and EB-5 Visas is Outdated and Ineffective
In an earlier post from the spring I had talked about the manner in which inspiration usually hit me in terms of ideas for the articles that ultimately find their way to the pages of this as well as other blogs. I had bemoaned the fact that at the time I had not yet incorporated into the creative process the practice of carrying a pen and paper, without which to jot down the ideas I found the exercise of remembering these flashes of inspiration tantamount to the old Larson cartoon with the playpen of snakes.
Just Say Yes for Success
Successful people commit to taking personal responsibility for creating their personal and professional success. You can demonstrate your personal commitment to your success by adopting the motto "Just Say Yes!!!" When people ask for your help, give it to them willingly and pleasantly. You'll gain a reputation as a team player -- someone who is willing to pitch in and do whatever it takes to get the job done. A "Just Say Yes!!!" attitude is rarer than you might think. Sunday's Dilbert cartoon illustrated this point perfectly. By saying yes -- and delivering, you will set yourself apart from others and demonstrate your commitment to your career and life success.
What People Say to Dogs!
Communication is the key to most success in todays challenging business environment. It doesn't have to be hard, in fact we can sometimes learn from the cartoon section of your local newspaper. Using one as an example, we will discuss four easy Rules of Communication to use when working with any prospect or customer. And come to think of it, the rules apply when communicating with anyone on any level.
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