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FTC Rules on Endorsements and Testimonials in Blogs
The Federal Trade Commission recently revised its "Guides Concerning the Use of Endorsements and Testimonials." The updated rule regulates bloggers' testimonials and endorsements.
The Seven Deadly Sins of Public Relations
How to avoid the most common PR mistakes
What Are You Legally Required to Pay Employees at Termination?
Quick summary of what is commonly paid at termination.
Knowing When to Say, “Next!”
Knowing your industry, and being able to "read" the intentions and buying styles of individual customers makes all the difference. It's a skill and it can be learned. If you are in business, you are in sales. Get good at it.
Freelancing as a Career Option - Neha Kashyup
A good freelancer must be a forward-thinking, self-motivated leader who is comfortable taking initiative in unfamiliar environments. Freelancers should be able to make new relationships easily and spot potential clients wherever they go. For those of you who want to take the plunge, here are some tips for starting and growing your business:

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The $8 billion story/scam
In case you had any doubt that human beings are irrational creatures, driven by stories, consider the case of the gift card.

5 Reasons Why You Need To Take Daily Breaks While Working At Home
When you are working at home, one thing that you often forget to do is to take a break on a regular basis. Most on site jobs provide breaks to their employees, and when you are working at home, you need to take breaks as well. It's easy to think that you'll get more done if you just stay at your desk, but this is rarely the case. If you are not convinced that you really need these breaks, here are five different reasons that you need to take daily breaks while working at home.
BANKRUPTCY TRUSTEES: WHO ARE THEY AND WHAT DO THEY DO?
When you file for bankruptcy, a trustee is appointed to your case to help liquidate your assets and to make sure that creditors are taken care of as much as possible. This trustee has a lot of power and rights in your bankruptcy case. Where does the trustee come from, and what rights are granted to him in your case?
Are You Water Cooler Worthy?
As consumers, we're bombarded with ad imagery on a daily basis. And while one might think that would automatically make us all experts on what makes for a great ad -- that simply isn't the case.

Increase Sales with Case Studies
Case studies are an excellent way to profile your target customers while demonstrating how you solved their specific business challenge. They are often used by Sales to illustrate how an organization has helped clients in a similar industry, size, or other relevant demographic. Use our downloadable Case Study Template to save time & effort with building an effective case study that can help you win more new business.
When is the Right Time to Rebrand?
Rebranding is much like the caterpillar to cocoon to butterfly evolution. After time in a cocoon your business has matured, your competitive advantage is becoming apparent, you know who your favourite clients are – the ones you want more of. Once you’ve been in business long enough and have some experience under your belt, you can seriously tackle your competitive advantage. From these experiences, processes and case studies you can draw a true differentiator. How you do what you say makes you different, often becomes what makes you different. If you figure this out, it should become the basis of all your messaging and marketing tools.
Answering Service Pricing
Answering service pricing is usually a flat rate structure, on a per minute basis, or billed on a per call basis. Each pricing structure has its advantages and disadvantages.

Budgeting: Exercise in Pencil Pushing or Tool for Increasing Profitability?
Accounting software helps immensely with budget management for your business. Peachtree Accounting software has a wonderful budgeting tool which allows you to create multiple budgets for the same year. Using the budgeting tool, you can create a best case, worst case and realistic case to move your business forward.

Considering Legitimate MLM Alternatives
The economy is weak right now, to say the least, and job security is a thing of the past. Therefore, it's no surprise that many today are looking for other sources of income to tide them over in case of the worst case scenario or to replace their 9-5 job as a best case scenario. While there are several multi-level marketing companies that you could try, most people today are looking for legitimate MLM alternatives.
2 Take-Aways from a MarketingSherpa Case Study
Centerbeam, a company that delivers technology infrastructure support for mid-sized businesses, was the subject of a case study by MarketingSherpa recently. You can read the case study at Lead Generation: How ignoring 16,896 companies helped improve Sales-Marketing alignment. We wish to share our thoughts on this case study with our fans.

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