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Newest PI Sponsor Receives Patent That Will Forever Change The Software Vendor Landscape (e-LYNXX Corporation)
In an upcoming profile article I will be be reviewing the value proposition of the e-LYNXX organization. What will make this particular profile unique is that e-LYNXX recently received what has been described as a “landmark competitive procurement patent,” for a revolutionary methodology that will have a significant and far reaching impact on the supply chain industry as a whole, including tier one vendors such as Oracle, SAP and Ariba.
Procurement considerations when dealing with a merger? (A PI Q&A)
Network Member Question Aside from the basics of spend analysis and eliminating redundancy, I’m curious to hear of other’s experiences in dealing with merger/acquisitions and how the cultural elements were addressed in terms of promoting the use of preferred vendors and the adoption of expense management policy. What are some best practices to promote optimal adoption of the governing policies and procedures in the absence of spend management technology? Paul Nilsen Purchasing Manager – Willis North America New York, NY

What would you prefer for cost cutting, Offshoring or Process Improvement? (A PI Q&A)
Network Member Question It is quite common to jump on the bandwagon of offshoring to cut costs. Some are questioning the productivity of this approach. What do you think should be given more preference and how would you drive the implementation? Dr. Ravi Pandey Executive Coach, Management Consultant (Lean/DMAIC/DFSS, and Business, Product & Operations, Healthcare Transformation) Orlando, Florida

Other case reference Related Articles

IF THE PAINTER CAN DO IT, YOU CAN TOO
When marketing “experts” refer to the concept of branding, they typically point to global and widely recognized brands: Coke, McDonalds, FedEx, Microsoft, GE, and the like. While the “big guys” are a convenient source of reference, it makes the whole idea of branding somewhat inaccessible for the rest of us. And this is just not the case. Even the smallest company can brand itself.

An Overview of Business Structures
An overviews of business structures with particular reference to Australia.
The $8 billion story/scam
In case you had any doubt that human beings are irrational creatures, driven by stories, consider the case of the gift card.

Creating a Vision
Three key questions to get you started Having a Reference Point An example from my own life

HOW TO GROW YOUR ONLINE SALES BY POSITION YOUR PRODUCT TO THE RELEVANT MARKET
A position is a reference point determined in terms of time and space. For example USA is positioned between Mexico to the south, Pacific Ocean to the west, Canada to the north and so forth. A position can be a rank or a qualification i.e. China is placed 3rd in the world economy after USA and Britain. In marketing we use position the same way; we use positioning to refer to product relative to other competing products in the market, i.e. product A is positioned to appeal to middle income group. Brand B is positioned to appeal to the go-getters. Positioning of products is a process and there are steps that are used to come up with a specific position for specific product. Positioning is therefore the process of putting a product in a location in reference to the competition and the entire market.
BANKRUPTCY TRUSTEES: WHO ARE THEY AND WHAT DO THEY DO?
When you file for bankruptcy, a trustee is appointed to your case to help liquidate your assets and to make sure that creditors are taken care of as much as possible. This trustee has a lot of power and rights in your bankruptcy case. Where does the trustee come from, and what rights are granted to him in your case?
Increase Sales with Case Studies
Case studies are an excellent way to profile your target customers while demonstrating how you solved their specific business challenge. They are often used by Sales to illustrate how an organization has helped clients in a similar industry, size, or other relevant demographic. Use our downloadable Case Study Template to save time & effort with building an effective case study that can help you win more new business.
Considering Legitimate MLM Alternatives
The economy is weak right now, to say the least, and job security is a thing of the past. Therefore, it's no surprise that many today are looking for other sources of income to tide them over in case of the worst case scenario or to replace their 9-5 job as a best case scenario. While there are several multi-level marketing companies that you could try, most people today are looking for legitimate MLM alternatives.
2 Take-Aways from a MarketingSherpa Case Study
Centerbeam, a company that delivers technology infrastructure support for mid-sized businesses, was the subject of a case study by MarketingSherpa recently. You can read the case study at Lead Generation: How ignoring 16,896 companies helped improve Sales-Marketing alignment. We wish to share our thoughts on this case study with our fans.

Building Trust with Your Prospects by Using Case Studies
Nearly every public relations campaign can be improved by using a case study. A case study is a publicity tactic that shows how one or more of your clients have used your product or service and benefited from it. Prospects love to be convinced by reading case studies because people love to read stories. A case study is simply a business story. This article by publicity expert Dan Janal will show you how to create great case studies that you can use on your web site, sales kit or media kit.
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