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Design Process - Concept Development
A few weeks ago I had the opportunity to present at the International Invention Expo on the subject of design as it relates to your invention. This was a great opportunity that led to some excellent questions on how you can better the process of inventing.

Other case solution Related Articles

Case Study: Successful Implementation of CRM
If you're looking to implement Customer Relationship Software Solution into your small business, here's a case study that will highlight areas that can make your CRM implementation successful.

When Brands and Technology Collide - Understanding the Fusion Factor
When we think of examples of great creativity at work in business, whether it be a hot new product, new service model, or new type of business altogether, we often sit back and wonder, how did they do it? In many instances, it was a case of identifying a common problem and coming up with a practical solution.
Don’t be Afraid to Help Clients Reach Financial Justification
Most sellers know the technique behind a conversation that will gather the needs required to make a strong solution recommendation. But, to be a true consultant to your clients and stop the competition in their tracks, the conversation must evolve into much more. It must build a business case for investing in your recommendation and providing the client with a strong feeling of confidence in the return on investment (ROI) your solution will bring.

Money comes to you when you do this one thing!
What is the solution you offer your clients? Not what you think the solution is, but the actual solution. The greater the solution, the more money they are willing to give you.

The Future of Sales
For centuries, the sales model has been focused on placing a solution. Given the complexity of business these days, having the right solution to manage a ‘need’ is not enough to help buyers choose your solution. Buyers live in a very complex world now. With global stakeholders, economic downturns, enlarged decision teams, and an almost limitless number of options – all available at the drop of a hat – competition is far more complex than being addressed by us having a good solution and giving great service. And as a result, we’re having greater difficulty closing sales. We’d like to think it’s ‘the economy, stupid.’ But in reality, the problem is more complex.
Prospects Aren't Really Prospects
Sales has a goal: find a prospect with a need and sell a solution. You can call it anything you want, use all of the fancy terms about serving your client, be a Trusted Advisor or a Relationship Manager, do whatever you can to understand need and make nice. But at the end of the day, your job as a seller is to place your solution. Unfortunately, we do it the long, hard way: we assume - and this is a baseline assumption in the sales industry - that when we notice a ‘need' that our solution can fulfill, we have a prospect. Yet we consistently close 7% of our ‘prospects.' Obviously our assumption that a prospect with a need which our solution can resolve is a specious assumption.
How to use web video for internal business communicaitions and external marketing
IBM Software Services for Lotus is using video and the vzaar video platform in a wide variety of ways - for internal education and communications as well as for external marketing and customer relations. Internally, Mr. Leaser and his department are using video for sales training, communication where they want to propose a particular course of action, and to provide training of their technical solution architects and solution specialists. They also are doing internal case studies - talking head interviews and lots of screen capture using their own LotusLive web conference solution and mixing it with live video. IBM uses video externally to promote and market their assets and solutions worldwide. The video messages are designed to help customers select, purchase and use the appropriate business solutions.

Considering Legitimate MLM Alternatives
The economy is weak right now, to say the least, and job security is a thing of the past. Therefore, it's no surprise that many today are looking for other sources of income to tide them over in case of the worst case scenario or to replace their 9-5 job as a best case scenario. While there are several multi-level marketing companies that you could try, most people today are looking for legitimate MLM alternatives.
2 Take-Aways from a MarketingSherpa Case Study
Centerbeam, a company that delivers technology infrastructure support for mid-sized businesses, was the subject of a case study by MarketingSherpa recently. You can read the case study at Lead Generation: How ignoring 16,896 companies helped improve Sales-Marketing alignment. We wish to share our thoughts on this case study with our fans.

First Contact: What to Do, Why, and How to Get Better Results
Depending on the selling approach you're using, you are closing between .6% - 7% , regardless of size of solution or industry. These numbers are far lower than they need to be: so long as your primary focus is on making a sale and you focus on needs assessment and solution choice (factors which are the buyer's final considerations), and ignore the change management issues buyers must handle before they choose a solution, you are delaying a close by a factor of 8.
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