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The Evolution of Customer Analytics Marketing in the Gaming Industry Continued
My first article provided an introduction to the evolution of analytics in the Gaming Industry. Casinos operaing at or above stage three are experiencing real competitive advantage. This article describes stages three thru five in detail.

Other casino customer Related Articles

Six Keys to Creating Wow Customer Service Experiences
Creating Wow customer service experiences increase customer retention, loyalty, and profits. Exceptional customer service is all about creating the Ultimate Customer Experience.
Become a Customer-Focused Leader
In my recent articles, “To Be (Customer-Focused) … Or Not To Be…” and “Why Customer Focus Differentiates” I offer a number of compelling reasons for the strategic importance of making Customer Focus a critical business strategy. If you found these reasons compelling or you already knew in your gut that Customer Focus is strategically essential, then your goal must be to create a customer-centric culture throughout your company. If this is the case then you will need to embed customer focus into everything you do. This article describe t leadership qualities needed to create a cutomer-focused organization.
Customer Service Made Easy
There is a mystery around customer service. Most consumers think that customer service has gone downhill. Most businesspeople think that their customer service is good. How can this be possible? If you can solve this puzzle then you are well on your way to delivering great customer service.

Calculating Customer Lifetime Value
Do you know what an average customer is truly worth to your company? By calculating your Customer Lifetime Value (CLV), you'll be able to answer that question. CLV is the amount of profit a customer delivers to your company for as long as the customer is buying from you. It's typically calculated as the net present value (the value in today's dollars) of the profit you'll earn from all of a customer's purchases over time.

Motivate Your Customer Service Team for Outstanding Customer Service: Six Secrets of Customer Service Motivation
Providing outstanding customer service is one of the most rewarding yet challenging activities within your organization. Exceptional organizations that provide outstanding customer service will experience the following benefits: * Increased customer satisfaction * Increased revenues * Increased repeat and referral customer traffic * Less employee turnover * Increased profits So how do we support and motivate our customer service team to give outstanding customer service? The following are six secrets to motivate your customer service team to give exceptional customer service to your customers.
Bookkeeping Tips on Tips
Are you a hairdresser, waiter or waitress? Do you work at a barber shop, golf course, hotel, casino or drive a taxicab? Did you know that the money you receive from those services is taxable income? Here are some tips about tips:

Sales and Customer Service are Just Like Steriod Use in Baseball
Sales is just like Steroid use in Baseball. If a customer attacks, complains, whines, demands or points fingers and you simply say, "you're right. I'm sorry," the issue goes away. However, if you get defensive, place blame, make excuses, deny the issue or fail to apologize, your customer will never forget and as a result, may no longer be your customer. The customer is always right - even when they're wrong.
Donald Trump's Bankruptcy
Donald Trump has, to some extent, become a business icon. He knows more about the business world than most and has famously turned himself into a self-made billionaire. So, how is it that Donald Trump has repeatedly filed for bankruptcy, and yet he’s still as rich and successful as ever? His most well-known financial scandal would have to be the fact that he brought his casino into bankruptcy not once, but twice. Clearly, led him into serious debt, although it seems that he’s taken it well.
GIVE CUSTOMERS WHAT THEY WANT
Finding out what customers want, and then setting out to meet their needs, provided it can be done at a profit, is what helps prevail in the marketplace. Demonstrating to customers how a product or service can satisfy their wants and desires will strengthen the holding glue between the customer and your business. The wise business owner is always aware of customer wants. Many businesses make the mistake of assuming that a customer’s number one priority is low price. But before price even becomes a factor, the customer wants other things. The customer is looking for ways to improve their quality of life, their productivity, to become more profitable, or to increase their competitive advantage. Meeting one or all of these fundamental wants will add value and move the customer forward.
Are You A Good Customer?
There are great books on the market about customer service: Raving Fans, Contagious Customer Service and Exceeding Customer Expectations. All good books, however, none address a core issue required for receiving great customer service from vendors and suppliers: be a good customer.

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