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The Essence of Duct Tape Marketing
Duct tape (the tape) is simple, effective, and affordable—it’s not always the prettiest solution, but it does always work. The central theme of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch is that effective small business marketing is a system—not an event—composed of simple, effective, and affordable techniques.

Life’s Problem Solvers: Duct Tape and WD40
“All of life’s problems can be solved with two things—duct tape and WD40. If it moves and it shouldn’t, you need duct tape. And if it doesn’t move and it should, you need WD40.”—Unknown
Lean Six Sigma and Duct Tape Marketing, an effective combination
Dager, a Duct Tape Marketing Coach and a Lean Six Sigma Black Belt is well versed in these disciplines. Both large and small companies are trying to find solutions to be more cost effective, more efficient, and more innovating. One such solution is using a combination of Lean Six Sigma Marketing and Duct Tape Marketing.

Duct Tape Marketing recognizes Lean Six Sigma Marketing Coach with Certification
John Jantsch, author of Duct Tape Marketing and founder of the Duct Tape Marketing organization developed this initiative and established levels of Duct Tape Marketing Coaching accreditation in an effort to place heavy emphasis on the success factors of the Duct Tape Marketing system and reward those who establish pre-defined levels of success using the Duct Tape Marketing approach, tools and point of view.
Don't Support Outdated Rules
Every organization has it's rules and regulations but depending on the age of your company, some may be as old hat as an audio cassette. What worked years ago may not work today. As a progressive manager, you may need to change a few things.
Lesson #1: “Don’t be afraid to change the model”
“I got the idea for Netflix after my company was acquired,” says Hastings. “I had a big late fee for ‘Apollo 13.’ It was six weeks late and I owed the video store $40. I had misplaced the cassette. It was all my fault.”
The Magic Card
Just last week while listening to a radio newscast, I heard the most disturbing statistic imaginable. The statistic shocked me so much that I listened to the same newscast a half hour later to be certain that I had heard it right. The radio announcer proclaimed, "Less than 5% of Americans have a library card, and less than ½ of 1% use their card with any degree of frequency." As a blind person, I think back to when I could read a book with my eyes like you are reading this column now. I'm embarrassed to say that at that time in my life, I took reading for granted, and I don't know that I ever read an entire book cover-to-cover. Today, with books-on-tape and a high-speed tape recorder, I read a book every day. This has literally changed my life.

Sometimes Ya’ Gotta’ Hustle
In bygone years when cassette players were the rage, one day I needed a new one and, since I liked the one I had been using, I decided to buy another.
What is art
Art these days is everywhere, from the tape on the cloths you put on your back to the table to sit at when eating your dinner in the evenings
Do disk based VTLs draw less power than tape?
Do disk based VTLs draw less power than tape?
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