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The Catalog Connoisseur: Lillian Vernon Is Born
Lillian Vernon became a household name at a time when women were not even supposed to work outside the home. From the humble beginnings of an immigrant family, Vernon started a business in the kitchen of her small home and grew it to be one of the most well-known multi-million dollar companies in the U.S as well as the first female-owned company to be listed on the American Stock Exchange. Today, the Lillian Vernon Corporation earns almost $300 million in revenues, has over 4,500 employees and continues to be one of the country’s leading catalog retailers.

Other catalog retailers Related Articles

The Catalog Connoisseur: Lillian Vernon Is Born
Lillian Vernon became a household name at a time when women were not even supposed to work outside the home. From the humble beginnings of an immigrant family, Vernon started a business in the kitchen of her small home and grew it to be one of the most well-known multi-million dollar companies in the U.S as well as the first female-owned company to be listed on the American Stock Exchange. Today, the Lillian Vernon Corporation earns almost $300 million in revenues, has over 4,500 employees and continues to be one of the country’s leading catalog retailers.

Catalog Design - Using Product Placement and Page Layout to Maximize Sales and Catalog ROI
A catalog is a highly specialized marketing collateral piece that, when designed and produced correctly, will drive customers to complete their purchase with your company over other alternatives. By presenting a tempting display of appealing products in a clear, carefully considered fashion, your catalog can become one of the most powerful calls to action in your sales arsenal - particularly when paired with a niche marketing strategy.
Emerging Technologies
Major retailers like Wal-Mart typically represent the leading edge in retail technology, but that doesn't mean small retailers should ignore these trends because "only the big guys are doing it"
Direct Sales Party Plan - Increase Sales With Catalog Shows
Many home party plan sales reps do not believe that catalog shows are worth their time. You could and should easily have one third of your direct sales income be from catalog book shows. Are you doing catalog shows?
Debits, the good kind!
Debit card transactions can be a bit of a mystery to retailers, since they are priced differently from credit card transactions. The industry lingo can be confusing and retailers end up paying too much to accept these payments.
Lesson #3: Listen To Your Customers, Not Your Critics
By 1992, Warner’s sales catalog had become an increasingly important marketing tool for the growing company. It now featured several dozen plush animal toys, with retailers and collectors alike in a frenzied race to order the latest releases.

Business Intelligence Gives Retailers Insight Into The Future
Wouldn't it be grand if retailers could have a way to predict the future of their business? Well, many retailers are doing just that.
Tough Times Demand Tighter Retail Security
Every retailer has a unique set of security challenges and, in the retail world, your security challenges never end. More retailers are realizing that using perimeter and anti-virus technologies alone are not enough. As someone once said, it's like locking your doors but leaving your windows open. Now retailers must take a lot more security measures. Here are some vital strategies retailers need to take for preventative measures against retail loss...
Is a climate of perpetual discounting limiting choice and eroding our quality of life?
Gerry Harvey, (Harvey Norman) was recently bemoaning the culture of discounting in our retail sector. He was saying that retailers had lost the plot and didn’t know how to sell real value anymore. He said they had fallen foul of a culture of constant discounting as the only way to attract customers, which was tantamount to business disaster and a degradation of the retail sector. I happen to agree with Gerry in this instance. He went further by saying that retailers were failing to find out what customers really wanted and what they really valued. He said retailers weren’t offering choice – a range of options of different value and therefore were not selling.

Driving Retail Foot Traffic With Coupons And Free Stuff
Since the advent of the internet and online shopping, brick and mortar retailers have continued to lose more and more customers each year. The ease, comfort and privacy of shopping from home have made internet retailers some of the largest in the world.

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