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Lesson #4: Broaden Your Appeal
“I want everyone I can get,” says Klein. “Jews, Catholics, gays straights, you name it!” Klein has risen to the top of the fashion industry by creating products and advertising campaigns that appeal to the broadest cross-section of the population and herein lies part of his genius. By not limiting himself to a certain market and creating a wide range of product lines to accommodate all segments of society, Klein helped solidify his position at the top of the American fashion industry.

Calvin Klein Quotes
Calvin Klein Quotes

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Lesson #4: Broaden Your Appeal
“I want everyone I can get,” says Klein. “Jews, Catholics, gays straights, you name it!” Klein has risen to the top of the fashion industry by creating products and advertising campaigns that appeal to the broadest cross-section of the population and herein lies part of his genius. By not limiting himself to a certain market and creating a wide range of product lines to accommodate all segments of society, Klein helped solidify his position at the top of the American fashion industry.

Calvin Klein 2006
As one of the most popular and successful brands in American fashion, Calvin Klein Ltd. has witnessed continued growth since its initial launch in 1968. In addition to clothing, the line extends to include perfumes, watches and jewelry. And, while the brand has been at the forefront of adolescent fashion trends, the CK target demographic is a wide one. “I want everyone I can get,” jokes Klein. “Jews, Catholics, gays, straights, you name it!” However, for the public face behind the company, Calvin Klein, 2006 has been one of the most important years in the expansion of his growing empire.

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