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Lesson #2: Do Not Be Afraid to Go Against the Grain
Before Kellogg burst onto the scene, the breakfast food industry was bare to say the least. In fact, the entire prepared foods industry was lacking in depth. There were no canned foods and little refrigeration. People also had little knowledge of nutrition. Residents in Kellogg’s home state of Michigan only knew what they were used to: preserved meat and bread that had been baked over their open fires. Grains, vegetables, and fruits were not a common occurrence in diets.

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The Best of Times...The Worst of Times? Part 2
Do you get the impression that everyone is missing the point to our current economic climate (I prefer “climate” to “crisis”). All common sense solutions first identify the “root cause” of the problem. There are plenty of examples in our daily lives. Want to avoid a hangover?...DON’T drink, care to avoid lung cancer?...DON’T smoke, indigestion?...avoid spicy foods. When you go to the doctor seeking help with your cholesterol or blood pressure the doctor will prescribe medicine and a regimen of diet and exercise that will work towards solving the root cause of the problem. Why haven’t we taken the same approach to solving the root cause of our current “climate”?

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