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The Pursuit of Happiness: Gardner’s Climb to the Top
“One of the things young people always ask me about is what is the secret to success,” says Gardner. “The secret is there is no secret. It’s the basics. Blocking and tackling.” Gardner has gone from homeless to Hollywood, rising from the depths and despair of poverty to become not only a millionaire stockbroker and successful entrepreneur and author, but also the star of a major motion picture. How did he do it?
Chris Gardner Quotes
Chris Gardner Quotes

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SEE THE WORLD THROUGH YOUR CUSTOMERS EYES™
There is a competitive nature to business today, which often causes companies to sing the praises of their own product, service, or technology, as though it were the single answer to all of the world’s problems. But as we have learned, one size does not fit all. And one Seller’s product, service, or technology does not solve all problems across the board. In fact, most Buyers feel that their problems, their industries, and their businesses are unique, and Sellers run the risk of insulting them by implying otherwise. Too often, Sellers are presumptuous, acting like the cavalry riding in to save the day. Why do they do this? Certainly, they want to help. And naturally, they want the work. But we feel that this is a shortsighted way of establishing one’s business as a solution to another business’s problems.

The 9 Most-Deadly Sins in Sales & Marketing
If business can be described as "war without guns" then Sales & Marketing are the military arm * Salespeople are the ground forces: Infantry, Cavalry, Armored * Marketing is Intelligence (Research & Market Data), Strategy, Planning, Artillery & Air (ads & promotion) Because most companies don't think of Business Development in these terms, they continually repeat the 9 Most-Deadly Sins listed below:
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