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Should You Talk About the Economy In Your Marketing?
Is it a good idea to talk about the economy and get into the fear and negativity, or not? The answer isn't quite so straightforward.

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Fight or Flight: It’s Now Optional
The Fight or Flight response was an important gauge of threat and a vital survival tool for the cavemen over a million years ago. This primitive instinct is still present in all of us, even though, it doesn’t carry the same function in the 21st century. Through specific steps, we can learn to manage this instinct to our advantage. If managed successfully, the Fight or Flight instinct can become an important tool in overcoming stress and daily pressures.

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