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Public Relations is More Than Just News Releases
Public relations is more than just a news release. A planned approach that utilizes many different methods will increase your probability for success.

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10 Lessons I Learned From My Mother
1. Establish and stay connected to a supportive community. My mother is genuinely interested in the welfare of her family and friends. She visits with them as frequently as she can and when visits aren’t possible she calls or writes them. She is a good friend, mother, grandmother, great grandmother, sister, aunt and cousin! She cares for others and they care for her.

The Truth About Celebrity Branding(tm)
A Note from Nick & Jack: This month to celebrate the launch of our book, Celebrity Branding You™ we decided to include the first chapter of the book for you to review. Although we are giving it to you for free, please don’t think that is has no value and just throw it aside. Please use this chapter to get you started on the path to creating your celebrity status. We hope you enjoy it and welcome any feedback you may have!

I’m a ________ (Insert Your Career Here), Not a Celebrity…or am I?!
When people I meet first learn that I Coach on the topic of Celebrity Branding®, many of them shut down almost instantly.  It’s funny, because if there were one subject most American’s are obsessed with, if they would admit it (yes guys, you too!), it’s Celebrities.  But I’m actually not talking about Paris Hilton, Britney Spears, Oprah or Dr. Phil, I coach entrepreneurs, CEOs, professionals and many others how to charge more for the same services they are offering now, create recurring revenue streams in their businesses and lock out their competitors in their field of expertise.  How, you ask?  Using the power of Celebrity Branding®! Interested now?!

Awesome Proven Techniques to get You Started
Search Engine Optimization (SEO) is believed to be one of the most important factors in your online business. SEO is simply achieved by optimizing your keywords to bring your website up as high as possible in the natural or organic search engine rankings. If you can achieve this you are guaranteed more visits to your website, and because these people are specifically looking for your targeted keyword you can be certain that these visits can be transformed into high quality leads.

Contact Donald Trump
Getting a hold of Mr. Trump isn’t as hard as one might think if you have a reason to do so. While he is not exactly Mr. Accessible, even someone of his stature realizes that there is some value in people being able to get into contact with him. You don’t have to be a multi-billionaire to get in touch with Mr. Trump (thought it wouldn’t hurt) but you do have to have a purpose. Donald Trump is more than a huge real estate developer, he is also a celebrity. When put into this light you must realize that celebrities are, but nature, hard to get one on one time with. There are layer upon layers of people who screen on such a strict basis that it can be a daunting task to get your message to your celebrity of choice.

Internet Marketers Proven tips for Beginners
Search Engine Optimization (SEO) is one of the most important factors in your online marketing business. SEO is simply achieved by optimizing your keywords to bring your website up as high as possible in the natural or organic search engine rankings. This will guarantee you more visits to your website from people who specifically searched for your targeted keywords so you can be certain that these visits can be transformed into high quality leads which in turn can be transferred into higher revenue.

Tax Relief Lessons Learned from Celebrity Tax Woes
We’ve seen celebrities like Reggie Bush, Paul Hogan and Wesley Snipes make headlines for evading their tax obligations. While the media spotlights celebrity tax evasion stories, it’s not just the rich and famous who end up targeted by the IRS. It’s a common misconception that the IRS only goes after the big fish. But the truth is, the IRS is just as enthusiastic about going after the average folks – taxpayers like you or your neighbor. So it’s important to read past the headlines and learn from these stories of celebrity tax woes to help you get the tax relief you need from back taxes and severe IRS penalties

Controlling Your Media Image: Why Many Celebrities Fail
Generally those who have the most trouble trying to utilize the media are those that have no real idea how it works. Simply because someone is a celebrity or head of state and has been continually highlighted in the media doesn’t mean he or she truly understands the inner workings of the press. Interacting with the media isn’t something that should be taken lightly. There are inherent dangers in carelessly playing the media game, and being a celebrity or a “star” does not immune you. In fact, the bull’s-eye on your back is all the bigger.

Are You Taking Your Site Visitors Forward?
When somebody visits any page on your site, they are asking themselves three questions. You must answer all three for them to take action.

Fan Art: Does Creating Artwork of a Celebrity Violate The Right of Publicity?
“Fan art” is artwork that is based on a celebrity, character or story that was created by a Fan of that celebrity, character or story. While it often applies to art done by fans of characters from books, it also refers to art created in visual media such as collages, films sculptures or video games. In addition to traditional art media (e.g. paintings and drawings), fan art may also be incorporated into web banners, avatars, or web-based animations, as well as, posters, and artistic representations of celebrities.

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